It’s obviously quite half-baked at the moment and Apple knew that going out. They were probably just working more than long enough on it and needed to put it out there in the hopes of creating an app-ecosystem. I’d ecpect them to be in it for the long game, so I wouldn’t declare it dead until it’s at least in it’s 3rd generation. If it hasn’t picked up speed by then, then it’s probably dead (and Tim Cook will also have retired by then, as they won’t bring out a new one every year). Remember, the “pro” stands for “prototype”.
Actually, that 2 week return window usually only applies to the standard configurations outside of the US, so no returns for BTO options with the bigger SSD or for the Zeiss inserts.The return rates are rumoured to be sky high. This is likely to stop any launch in the UK or Europe where consumer rights are much stronger than in the USA.