When people were joking about iCar, iHome, iWatch, iPad back in 2007.
https://www.youtube.com/watch?v=lsjU0K8QPhs
When it was announced in September I had no interest. Then out of boredom I watch the keynote. My interest grew and as I started reading all the hands on reviews my level of excitement grew. A week or two before the preorder I started narrowing down my options. The night of the preorder I said I was going to wait till I woke up to order it. Needless to say that didn't happen and now I'm hoping for it to arrive on the 24th.
When I had the money to spare and I said "eh why not". Which coincidently is the same reasoning for all Apple products.
Call me crazy, but the second I saw the animated Mickey Mouse face, I was sold.