I was impressed by the announcement last year, and especially that they had a Milanese loop option, but I didn't think for a second that I'd get one.
I was ready to pull the trigger on a nice new Seiko Brightz automatic (and probably would have one by now if I hadn't agonised over the colour choice), and had the $900 earmarked and put aside for it. Then the talk about the Apple Watch restarted and I was having second thoughts.
Now, a few weeks later, I've got two on order, one for myself and one for my wife who doesn't normally wear watches but was suddenly drawn to it.
I will have to check those Apple videos frame by frame for subliminal messaging, something is definitely going on there... 😱