With the iPhone and the iPad, there was little doubt that those were groundbreaking products with a clear market. The Watch seems to be squarely set in a market that doesn't need to exist, yet does without much reason at this point. Riding off of hype alone, the Watch will likely go on to sell a million units over the course of a year or two. But it won't catch on at $349 without groundbreaking functionality, which it doesn't have. I'll keep calling it a fashion statement since that's what it is: a beautiful watch with a fantastic UI. Yet no real use. I'd buy one without the smart aspect for $99 but it would take a $149 price point to convince me to consider an Apple watch. Is this really Apple's next big category or will it be a niche device that doesn't catch on? P.S. I miss writing entire editorials on these types of topics.