I didn't read that it was free. Cool.
Pretty sure he didn't pay for it considering he is a celebrity and they haven't be released yet.
http://mashable.com/2015/04/16/j-j-abrams-apple-watch/
That would be a guess. Might be right, but it's still a guess.
You're joking right? I bet Beyonce paid for hers too! Didn't realize this was posted to Twitter before his free watch so makes more sense now.
I wasn't joking. I didn't read anywhere that it was free. If you say it was, I believe you.
Some celebrities won't even show up to the Oscars if the gift bag isn't good enough. None of the celebrities you've seen posting paid for the watch. It is more likely that the watch is a gift in exchange for wearing it in public and endorsing on social media. And the model of the watch is commensurate with how influential the celebrity is. Beyonce rates a custom gold with gold band while Christy Turlington gets a sport.