Poor John McCain. Even his font is wrong.

Discussion in 'Current Events' started by Thomas Veil, Jul 4, 2008.

  1. Thomas Veil macrumors 68020

    Thomas Veil

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    #1
    Speaking of logos...

    Here's an amusing op-ed piece from The New York Times. Not really issues-related enough to go into the PRSI forum, so I put it here.

    Apparently a number of graphics designers don't think much of John McCain's campaign logo, particularly his use of Optima font. Can't say I much care for it myself.

    [​IMG]

    A sampling of comments:

    At least it isn't Times New Roman. :rolleyes:
     
  2. P-Worm macrumors 68020

    P-Worm

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    #2
    I didn't realize so many people cared about this sort of thing.

    P-Worm
     
  3. PlaceofDis macrumors Core

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    #3
    i didn't either. nor did i realize it was such a science.
     
  4. r.j.s Moderator emeritus

    r.j.s

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    #4
    Some people have WAY too much time on their hands to care about this.
     
  5. friarbayliff macrumors regular

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    MN / IN
    #5
    This stuff is very closely studied because it does affect us on some subconscious level. One of the reviewers talked about how subtle changes in the lighting content of a room can darken or lighten the mood, despite the fact that nobody in their right mind ever consciously notices these things.

    I guess in that sense it would be important for a candidate's design team to really heavily consider the subtleties of campaign logos and typefaces.
     
  6. obeygiant macrumors 68040

    obeygiant

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    totally cool
  7. Lord Blackadder macrumors G5

    Lord Blackadder

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    #7
    Good grief - this defines pedantry!

    When I wrote my master's thesis I deliberately chose Times New Roman because it was boring and I wanted to avoid trying a different font and making some sort of formatting faux pas. Now I realize that some people will be making broad character judgments about me based on that choice...scary! :eek:

    I agree that font choice can have a major effect on the tone or mood of a piece of writing, but I'm ignorant of the nuances of font choice. I go with gut reactions.
     
  8. themadchemist macrumors 68030

    themadchemist

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    #8
    also from the piece:

     
  9. Thomas Veil thread starter macrumors 68020

    Thomas Veil

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    #9
    For some reason, I equate that with Charlie Brown. :D
     
  10. decksnap macrumors 68040

    decksnap

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    #10
    One of the reasons this is such a big deal this time 'round is because Obama's marketing is probably the best we've ever seen for a candidate. His website is amazing, and designers are falling all over themselves complementing his use of Gotham as one of his main typefaces.
     
  11. és: macrumors 6502a

    és:

    #11
    [​IMG]

    Don't like the guy, but his chips are alright.
     
  12. nick9191 macrumors 68040

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    Britain
    #12
    I was just thinking that font somewhat resembled the McCain's Chips font.
     
  13. Iscariot macrumors 68030

    Iscariot

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    #13
    You guys better watch it. Some of us designers still have lead type slugs, and we can whip them pretty hard...
     
  14. Thomas Veil thread starter macrumors 68020

    Thomas Veil

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    #14
    I think for that purpose Times is a good choice. A master's thesis is no place to be trying to impress people with your font style. You're presenting straightforward information, not marketing something.

    I do have to say that on McCain's logo, even the star is unimaginative: straight out of Zapf Dingbats.

    Edwards had an even plainer star, but at least it was clean and simple, and it had a trail shooting out of it as it rose in the sky.

    [​IMG]
     
  15. .Andy macrumors 68030

    .Andy

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    #15
    You had a choice? Most universities are pretty strict on which font is acceptable for theses.

    This is exactly what I think when I see that logo és.
     
  16. iJesus macrumors 6502a

    iJesus

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    #16
    Yeah, font does have a sort of subliminal effect on us.
    Like, I made a quick mockup of the logo above but using different font.
     

    Attached Files:

  17. themadchemist macrumors 68030

    themadchemist

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    #17
    Interesting. It makes me think of Texas--a ranch or something. Perhaps not the message he wants to be sending out (if he's trying to distance himself from Bush). ;) But you're right, it does indeed make an impression, more than I would have thought prior to your exercise.
     
  18. iJesus macrumors 6502a

    iJesus

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    #18
    Haha, yup. If you didn't catch it... right below "McCain" it says "Don't vote for McBush". hehe.
     
  19. themadchemist macrumors 68030

    themadchemist

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    #19
    You're kidding right?

    But seriously, if that's what you were going for, you were dead on. You might have a future in this stuff.
     
  20. iJesus macrumors 6502a

    iJesus

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    #20
    Naw, not kidding. It says that in very very dark font. Almost the same black as the background :p
     
  21. David G. macrumors 6502a

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    #21
    I...(10 sec. pause) I see it!
     
  22. themadchemist macrumors 68030

    themadchemist

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    #22
    Then it's this sh*tty monitor I'm using.
     
  23. PlaceofDis macrumors Core

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    #23
    try highlighting it. you can see it a bit better then.

    i understand and know that font has an impact. i mean look at fedex as the best example. but i think its a bit much to criticize a political candidate for personally. even if it does have a small effect.
     
  24. Xeem macrumors 6502a

    Xeem

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    #24
    I really don't mind the logo; it is very simple, and I think it will hold up well as it slowly disappears from car bumpers over the next 10 years (I still see a lot of Gore/Lieberman bumper stickers!), but I should admit that I've always really liked Optima (and all Zapf fonts, really). For better or for worse, it is definitely a much more traditional-feeling campaign logo when compared with Obama's, which is very clean but kind of makes me think like I'm staring at a logo for an energy company:

    [​IMG][​IMG]
     
  25. themadchemist macrumors 68030

    themadchemist

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    #25
    Yeah, I can sort of make it out now, thanks for the tip. But man! You guys must have way better eyes than me, because I really had to squint just to make out that there were words at all, and even then, I could barely read them.
     

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