Hey. Received this Popcord Keyring Charging Cable today after backing it a year ago on Kickstarter. I have to say I am very impressed. Positive points The quality of the product is great Strong magnets to keep it closed Always convenient to carry a charging cable Choice of colour Negative points Maybe the cable is a bit short, but that makes it compact Normally £29 but use this link http://popcord.refr.cc/NKT32PG for 20% off with Free Shipping, expires 3 August 2015. And before you ask, no I am not affiliated to them in any way.