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so last years refresh is already too old for you?
when I made an investment supposed to last 5 years, yes Last year refresh its too old for me and most people investing hard earned money.
Add this, no 32GB Ram Option, no discrete ssd (main factors against system longetivity)... NO I Dont Want Last Year Refresh, I'm not Idiot.
 
Your solution is for Apple to sell the old technology for the same price as when it was first introduced?
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Why wait? Couldn't they at least update the platform with current technology while they're working towards that goal?

I didn't say I agreed with the approach, nor did I ever say it was any "solution", I only stated that is the likely reason why they don't traditionally lower prices on models over time as margins improve and new chipsets arrive. Apple almost never runs true hardware "sales" of any kind.

The reducing price over time would be moot if they just kept the things better updated. No reason why Apple couldn't position the Mac to launch with every new chipset or technology, short of a lack of focus and care for the platform.

Why are HP, Dell, Lenovo, etc the companies that are showing off new hardware, and not Apple? We used to see updates twice a year, now we're looking at once every 18-24 months. Apple could be that bleeding edge player, but the lack of focus is telling that they just don't care.
 
I didn't say I agreed with the approach, nor did I ever say it was any "solution", I only stated that is the likely reason why they don't traditionally lower prices on models over time as margins improve and new chipsets arrive. Apple almost never runs true hardware "sales" of any kind.

The reducing price over time would be moot if they just kept the things better updated. No reason why Apple couldn't position the Mac to launch with every new chipset or technology, short of a lack of focus and care for the platform.

Why are HP, Dell, Lenovo, etc the companies that are showing off new hardware, and not Apple? We used to see updates twice a year, now we're looking at once every 18-24 months. Apple could be that bleeding edge player, but the lack of focus is telling that they just don't care.
At this point I think many would settle for bleeding edge - 3 generations. The problem isn't that Apple isn't bleeding edge. The problem is that Apple is many generations behind on some of their products. For the Mini and, especially, the Mac Pro to be so far behind the current technology demonstrates Apple's utter lack of commitment to the Mac platform. Anyone relying on a Mac for their livelihood needs to have their head examined.

My advice to Mr. Carnicelli: Dump the Mac platform
 
Yeah. And MagSafe. And don’t get me started on the missing escape key. TB3 is ok and all, but not worth the trade offs that were made with the current gen MacBook Pro.

As much as I loathed myself for doing it, I recently bought a maxed out MacBook Pro sans touch bar. My alternative was a Lenovo T560, which actually looks really nice spec-wise. I just wasn’t ready to commit to a Linux disto for my main box when I work from home and need to webex, g2m, outlook, etc for much of my interactions. (I actually don’t mind Windows 10 as a consumer os, but I’d have a hard time doing my job with it)
Don’t forget windows 10 comes with a full bash terminal which canonical built with Microsoft with that an virtual box what else do you need
 
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when I made an investment supposed to last 5 years, yes Last year refresh its too old for me and most people investing hard earned money.
Add this, no 32GB Ram Option, no discrete ssd (main factors against system longetivity)... NO I Dont Want Last Year Refresh, I'm not Idiot.
what mac product line are you talking about?
 
This was Steve Jobs’s decision and how he chose to turn around the dying Mac business. They did offer consumer desktops back in the ‘90s but stopped when he came back. At one point the G5 was an incredible value but unfortunately PowerPC was no longer viable.

It’s also the success of the iMac that is responsible. Consumers loved that they could just have a good looking monitor instead of a separate tower as well.


This is a good point, in that there are so many working professionals who use the i7 and i5 iMacs as workstations; from photographers to graphic designers, and on and on and on...

They loved the iMac because they were less expensive than the Mac Pro, and the single core tasks were much faster on iMacs than the Mac Pro.

But a lot of us hated the iMac (and the new Mac Pro) because of the lack of user upgradeability. ...and the reflective display on the iMac...

Yet Apple won't offer a 6 or 8-core computer without a Xeon CPU, for those who use software that can utilize 6+ cores efficiently, because it'll cannibalize their 8-core Mac Pro sales. Instead, they'd rather have Windows cannibalize their Mac Pro sales...
 
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You can't blame Intel for Macs not having 8th generation Core chips which PCs have had for a long time, allowing smaller form factors than the 13" MBP to have 4-core processing power.

Apple used to get first dibs on Intel's new chips.

It seems that institutionally Apple can only do so many things at once, and as it has grown in size by market valuation and sales, it has not grown operationally (although it still must be logistically difficult to design, manufacture and sell some of the world's biggest selling consumer electronics).

I remember back to the launch of the iPhone. The iPhone wasn't delayed. Mac OS X Leopard 10.5 was delayed *because* of the iPhone. They took their engineers off OS X to finish work on iOS. It's been that way for a long time at Apple. They'll introduce something, but they don't iterate on it like they used to. It's almost like they're a school of fish who all have to move in one direction at the same time.

Also, consider that they have about 130,000 full-time employees. That's a lot. But it's actually very few compared to companies like IBM and General Electric that make a lot less money than Apple does.

Although, honestly how many employees would it take to put a new chip in an old chassis?
Except the 25W version of the 8th gen chips is not available. There is no way Apple would sell a 13” nTB with quad-core when it can’t sell the TB version with the same.

Apple never “got first dibs” on Intel chips. For the original Air Apple commissioned a special version of the existing chip. That chip overheated and frequently shut down cores. Apple never repeated that mistake.
 
Refreshing yes but keeping last year’s model around would be business malpractice! It would cannibalize sales of the newest model. I am sure that the MacBook Air results in lost sales of the 12” and base 13” MBP already. Some customers may not realize that the extra $300 offers much more value and longevity. They just see a MacBook for $999 that has a lit up logo. The only way this could maybe work is if they modified the design or offered a particular color only on the latest version.

It would also destroy Mac resale value and lower refurbished prices further. Be careful what you wish for.

Phones are a little bit different since people tend to get a new one every 2 years or so as there is usually a feature that is reserved only for the latest i.e. 3G, video recording, Retina display & FaceTime, 4” display, Siri, touchID, screen size & 4K video, 3D Touch, Portrait mode, FaceID, Animoji, etc.

The difference between a generation of Intel is not a big deal most of the time. Especially not for computer illiterate customers. Coffee Lake may as well be a real lake somewhere.

None of that canibalization happens with the iPhone, why should it happen with MacBooks? They are doing something similar right now without the refresh. One can still buy the 2015/2016 model, which I did and I know that some developers actually returned to that model due to several reasons.

Apple its just being lazy. With so many billions in the bank they see that it’s better investement buying their own stock than actually pushing forward their product line across the board to the point of hurting one of the lines. A short term business vision. It’s impressive, they have authentic technical relics in their active product portfolio at the moment while pushin watch bands as the latest and the greatest piece of tech.

I wonder what Steve Jobs would have to say about this and all the stock operations in place at the moment. He was a guy known not to play for the stock exchange. I wonder if SJ would say that is thrilled that Warren Buffet is buying loads of stock while not using personally an iPhone, iPad or whatever Apple product. It looks like Apple its in the stock business now ...
 
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I spent so many years waiting for "PowerBook G5's released next Tuesday!" to happen that I don't know what to think anymore. Somebody tell me what to think?
If at all possible move to a platform where the manufacturer is interested in moving it forward. Apple is not that company.
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800 replies in 24 hours; with most agreeing in some way or another the premise of the article. Seems kind of low to me, so I wonder; has everybody who cares already switched?
Trends are flat going back 2 years, so maybe they gave up more than 2 years ago...which would have been during the cusp of the transition from Windows 8 to Windows 10.
I am platform agnostic. I use Windows, Linux, Solaris, and Mac OS. I even bought a 6,1 Mac Pro because I thought it was a nice form factor. I am under no disillusion Apple has given up on the Mac platform despite their begging end users to "just wait".
 
After years of acceptance, it’s getting increasingly difficult to justify Apple computers at work. I use both a Pro laptop & desktop. Both are getting pretty old with no viable replacement in sight. If we spend the money to move away from Macs, returning to the platform would take years — if it ever happened.
 
None of that canibalization happens with the iPhone, why should it happen with MacBooks? They are doing something similar right now without the refresh. One can still buy the 2015/2016 model, which I did and I know that some developers actually returned to that model due to several reasons.

Apple its just being lazy. With so many billions in the bank they see that it’s better investement buying their own stock than actually pushing forward their product line across the board to the point of hurting one of the lines. A short term business vision. It’s impressive, they have authentic technical relics in their active product portfolio at the moment while pushin watch bands as the latest and the greatest piece of tech.

I wonder what Steve Jobs would have to say about this and all the stock operations in place at the moment. He was a guy known not to play for the stock exchange.
Given Apple's financial status the amount of money to update the Macintosh line would be nothing more than a rounding error. Wall Street wouldn't even notice.
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Except the 25W version of the 8th gen chips is not available. There is no way Apple would sell a 13” nTB with quad-core when it can’t sell the TB version with the same.

Apple never “got first dibs” on Intel chips. For the original Air Apple commissioned a special version of the existing chip. That chip overheated and frequently shut down cores. Apple never repeated that mistake.
Perhaps I'm mistaken but isn't that what we heard from the Mac advocates with the release of the first Mac Pro?
 
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Honestly, I feel like my Macbook runs pretty well. I don't find it slow. I do wish Apple would do updates more regularly with the hardware. Lenovo has had Intel's 8th gen processors in their laptops for months now. But...

Apple is moving away from Intel. They are developing their own processors and that takes time. They probably want to use their own processors in the next round of machines. It would be nice if they cut back on the secrecy though, I don't think it's necessary and just ends up frustrating consumers.

With that being said, some of the products do appear severely neglected. The Mac Mini, Apple branded displays, etc. A lot of people aren't buying computers anymore at all so that's probably part of the reason for the neglect. But, Apple should get rid of the products rather than neglect them in my opinion.
 
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While it is true that people don't replace their computers as often as they used to (I've been using my 13" MBP for 6 years now, still going strong), when it is still time to replace one (like mine, MacOS Mojave isn't coming to it), there aren't good enough options what with all the widespread keyboard issues in the current ones. I probably have to wait until later this year hoping Apple will announce new Mac hardware, or worse, until next year?. Also, besides hoping dearly that the keyboards are going to be better next time around given they haven't said a word about it yet.
 
So much negativity, with no proposed solution. Surefire way to know it's Juli: negativity, random rival comps, Nintendo fangirlism, gaming, cute animoji/emoji chatter, iPhone cases. Please add some positivity or pro usage advice; the world doesn't need another mainstream media keynote report, but some actual insight into the development process.
 
So much negativity, with no proposed solution. Surefire way to know it's Juli: negativity, random rival comps, Nintendo fangirlism, gaming, cute animoji/emoji chatter, iPhone cases. Please add some positivity or pro usage advice; the world doesn't need another mainstream media keynote report, but some actual insight into the development process.
"Add some positivity", are you kidding? There's nothing positive about the state of Mac hardware, so lay off the reporter for reporting truth.

Sheesh!
 
Part of the issue is the state of the industry. People aren’t buying home computers at the rate they previously did. It’s now possible to live entirely with your mobile devices. In some ways the Mac (and PC) are relics in the consumer world. The situation will look more dire in 10 years. Only dinosaurs like me will probably be buying another Mac.

Sadly, it's kinda true. Computer enthusiasts like myself just build desktops nowadays.
 
So much negativity, with no proposed solution. Surefire way to know it's Juli: negativity, random rival comps, Nintendo fangirlism, gaming, cute animoji/emoji chatter, iPhone cases. Please add some positivity or pro usage advice; the world doesn't need another mainstream media keynote report, but some actual insight into the development process.

Apple would regain a lot of Mac goodwill by re-adopting the 2015 and prior Macbook keyboard design. The "butterfly" keyboard has been a disaster, in both keyboard feel and reliability. They should go back to a tried and true design and build great laptops around that again.
 
Apple should just start licensing/selling Mac OS on standard PC hardware and stop fooling themselves and everyone else with hardware. No reasonable person would buy a brand new Mac mini today and think to themselves that they made a smart purchase.

I didn't want to buy a NUC, but the HD tech difference is so extreme that I had no choice.

Tim Cook and his fellow executives should be in Federal Prison for fraud for selling MAC Minis as "new".
 
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