They are clearly a consumer computer company. Most folks seem happy with their MacBooks, MacBook Pros and iMacs. The people who need more power, regular updates, more ports, new technology are just not a priority. After years of complaints Apple acknowledges an issue with the Mac Pro line in 2017 and maybe in 2019 there might be a revision. I'd would have loved an Air with a retina screen in 2016 or a modular Mac Pro in 2015. Instead we get a ridiculously expensive iMac Pro. Bought both a 2015 MacBook Pro and a refurbed 2013 Mac Pro in 2017. Both compromises but clearly the only decent options on the non-existent horizon. And both are fine, just not what they could be if Macs were a priority for Apple.