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I have no skin in the game as I just use Reddit on brower but saw this comment on the Verge:

"I've been a reddit user since 2015 but have only used the platform via a desktop browser or their official mobile app. It was only last year in conversation with a friend (who is a heavy user) that I learned about the existence of 3rd party reddit apps and was shocked that something like that even existed. It was such a foreign concept to me, you never hear people say things like "oh yeah I don't use the Facebook app, I use this other app called BookFace when I want to go on Facebook."

This is undeniably an example of corporate greed, but Reddit isn't the only greedy one in this scenario. In the interview linked, the creator of Apollo said that after he first published the app he was approached by Reddit with a job offer, impressed with the quality of product he created. Reddit wanted him to join their team to help improve their own app. The offer was declined, citing that he could make more money running Apollo instead. At the end of the day, the Apollo app (and other 3rd party apps) are businesses - not charities existing for the good of the community.

If the creator of Apollo truly cared about the reddit community he would open source the app code so the developer community can step in and help with optimization."


Everyones thoughts?
 
And just like Twitter, Reddit could just open up their API and force third party apps to show ads.

Clearly you don't know how the advertising business works. If a third party app fails to properly implement ads that conform exactly to how the advertisers expect their ads to be displayed, the advertisers leave. This is why Twitter is smart enough to not leave it up to third party developers to implement it.

So, no. You're wrong there.
 
Uh no, Reddit is doing this because of the amount of ad revenue they are losing by having people use Apollo. They either get $20 million a year from Apollo to cover it, or they get the traffic back themselves.
Fair point, but how do they calculate that? Is it based purely on user numbers, or the expected number that click through to the website on an ad?
I would like to think most Apollo users are savvy enough to not be clicking on any/many ads at all if they moved back to the official app
 
Fair point, but how do they calculate that?
Pretty sure that's easy to calculate. They know how many users they have. They know how much ad revenue that amounts to. They know how many users Apollo has. They know how much ad revenue they're losing as a result. Whatever that number is what they decided to charge Apollo.

I mean what else are they supposed to do? Continue to lose money on Apollo users just to be nice?
 
Pretty sure that's easy to calculate. They know how many users they have. They know how much ad revenue that amounts to. They know how many users Apollo has. They know how much ad revenue they're losing as a result. Whatever that number is what they decided to charge Apollo.

I mean what else are they supposed to do? Continue to lose money on Apollo users just to be nice?
Let people that want to use Apollo (or third party apps) pay Reddit directly for some type of membership that allows us API access. Let Christian keep running his business, but requiring a flagged account. I would pay Reddit $10/month for this, but I will definitely not use reddit on mobile if there are ads and I am stuck with their app.
 
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Let people that want to use Apollo (or third party apps) pay Reddit directly for some type of membership that allows us API access. Let Christian keep running his business, but requiring a flagged account. I would pay Reddit $10/month for this, but I will definitely not use reddit on mobile if there are ads and I am stuck with their app.
The hell are you talking about? That's up to APOLLO if they want to charge membership to cover API fees. Which he already does, and it wouldn't be enough. They are purposelessly pricing him out of existence because his existence is costing them 20 million a year in ad revenue.
 
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The hell are you talking about? That's up to APOLLO if they want to charge membership to cover API fees. Which he already does, and it wouldn't be enough. They are purposelessly pricing him out of existence because his existence is costing them 20 million a year in ad revenue.
Reddit could absolutely take their own payments and flag accounts to be able to use the API. It would be like twitter requiring blue for third party apps to work. Pretty simple really, not sure what’s confusing to you about it. This would keep the burden off of Apollo.
 
funny you mentioned zero data.

- only "analysis" of blue we got are from mobile numbers which for all we know is peanuts compared to web subscriptions.

- plenty of advertisers left due to macro conditions https://www.mediapost.com/publicati...f-advertisers-have-reduced-2022-spending.html

- most advertisers have returned and twitter is trending towards profitability whereas the last financial report before elon took over pointed to a net loss: "the company swung to a net loss of more than $270 million in the second quarter of 2022" https://www.thenationalnews.com/bus...-roughly-breaking-even-as-advertisers-return/

come again?
oof did this comment not age well, my dude: https://arstechnica.com/tech-policy...avent-returned-to-twitter-ad-revenue-down-50/
 
Apollo for Reddit

January 2015 – June 2023​



Apollo shut down on June 30, 2023 due to Reddit making drastic and sudden increases to API pricing for developers.

I loved building Apollo for the last 9 years, and it has been the journey and dream of a lifetime. I’m sad that journey has ended, but I thank you so much for the support over the years, and I feel truly fortunate so many people were able to enjoy Apollo.

- Christian (u/iamthatis)

A large number of users had deleted their Reddit account and are now on the move again. There are many open forums on the web.

I think Reddit will die soon.
 
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