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PowerMac G5 Television Ad seen on CNBC. (mp4 file)
- Thread starter Freg3000
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Can Apple please get someone else besides Jeff Goldblum? How about Clint Eastwood! Now you are talking!
jayscheuerle
macrumors 68020
Re: It's a computer!
The problem is that most people don't know what a Mac is except for the fact that it isn't the same and isn't compatible with what they've been using for years OR if they think it's the same, they can't understand why anyone would pay so much for a computer when they can get one for half the price.
Saying it's the best is worthless. Everybody does that. Show people why it's the best and maybe they'll understand why Mac users are taller, sexier and cooler.
For years, while defending our underpowered (in comparison to top of the line PCs) G4s, we claimed that it wasn't the speed of the machine, but the user experience that made Macs superior. Let's show that.
Have a series of commercials titled "Photos", "Music" and "Movies", etc. Show how you just plug your camera in, hit one button to publish to your website, one button to print, one to see a slideshow, etc. Show the elegance, the effortlessness of the Mac experience. Who gives a rat's arse if it blows holes in your walls.
All this commercial shows is that Apple is impressed with themselves... a little too much and for the wrong reasons. Anyone who's extremely concerned with pure power has already ditched their Mac for a PC. Everyone who's been hanging onto their Mac in hopes of it getting faster already knows about the G5. Who is this ad targeting?
I'd be surprised if Apple sold a single computer based on this ad... - j
The problem is that most people don't know what a Mac is except for the fact that it isn't the same and isn't compatible with what they've been using for years OR if they think it's the same, they can't understand why anyone would pay so much for a computer when they can get one for half the price.
Saying it's the best is worthless. Everybody does that. Show people why it's the best and maybe they'll understand why Mac users are taller, sexier and cooler.
For years, while defending our underpowered (in comparison to top of the line PCs) G4s, we claimed that it wasn't the speed of the machine, but the user experience that made Macs superior. Let's show that.
Have a series of commercials titled "Photos", "Music" and "Movies", etc. Show how you just plug your camera in, hit one button to publish to your website, one button to print, one to see a slideshow, etc. Show the elegance, the effortlessness of the Mac experience. Who gives a rat's arse if it blows holes in your walls.
All this commercial shows is that Apple is impressed with themselves... a little too much and for the wrong reasons. Anyone who's extremely concerned with pure power has already ditched their Mac for a PC. Everyone who's been hanging onto their Mac in hopes of it getting faster already knows about the G5. Who is this ad targeting?
I'd be surprised if Apple sold a single computer based on this ad... - j
And did you notice the placement of the desklamp? It's standing UNDERNEATH the desk for what it seems no other purpose but to stylize the G5. Ok, call me weird, but I usually spend more time analyzing interior design then actually paying attention to sitcoms and commercials!Originally posted by yzedf
Pretty lame advert. Just because you can use a rendered product instead of the real deal, doesn't mean you should!
My fav is the lack of cables behind the tower.
The desk lamp fell down when the guy was shot through the house. Isn't that the Pixar desk lamp?
pixar desklamp? don't you mean imac?
)seriously, i remember when the lcd imac came out and all mac fans were up in arms about how much we were going to be made fun of for them...
and look what happened.
for goodness sakes, its' a comercial, it does what commercials do. it gets your attention. you would have a harder time finding commercials that meet all of your criteria for what a commercial should be than what it's worth...
matt
Uhg...
How could you possibly show all that... you put up software on a screen...
talk about what it does... people will glaze over.
They did the switch campaign... which did exactly what you're tallking about in a different creative manner.
All this ad does and is supposed to do is notify the public. It's an introduction.
The ad has been running all of what? ... one day. After the introduction is over... maybe they'll run different ads. But for now this is what they need.
How could you possibly show all that... you put up software on a screen...
talk about what it does... people will glaze over.
They did the switch campaign... which did exactly what you're tallking about in a different creative manner.
All this ad does and is supposed to do is notify the public. It's an introduction.
The ad has been running all of what? ... one day. After the introduction is over... maybe they'll run different ads. But for now this is what they need.
I'll take this ad any day over the standard white background and Jeff Goldblum "You're going to want one" deal. Non Uber-Mac geeks will be able to appreciate this mac commercial. We just hold Apple to a higher standard ourselves.
Yes, the ad is rather dumb, a bit silly, and aiming for the lowest common denominator. Good.
That's EXACTLY the kind of ad I've been wanting to see out of Apple for years. The Big/Small ads are pretty darned funny, but I've been waiting for Apple do move away from the sterile, mellow ads and smack the viewing public with something blunt and to the point.
Apple already showed us how cool the iPod is via informational commercials. They mellowly talked about how cool Macs are. But like Microsoft, or IBM, you just can't show off a complex piece of software, much less an OS, in 30 seconds without people completely glossing over--heck, I'm a Mac geek and a non-TV-soundbyter, and I'd gloss over. It just won't work.
What you want to do is make them chuckle and take notice. Then, maybe, the next time they walk by an Apple store, they'll walk in and have a look. Boom.
Like the Dell dude sat around showing off design or how useful their software package was... all he did was be incredibly annoying but likable enough that people paid attention, which is the purpose of an add (paying attention, that is).
Apple is saying "Hey! Boom! Our computers kick ass!" Peroid. Cool.
That's EXACTLY the kind of ad I've been wanting to see out of Apple for years. The Big/Small ads are pretty darned funny, but I've been waiting for Apple do move away from the sterile, mellow ads and smack the viewing public with something blunt and to the point.
Apple already showed us how cool the iPod is via informational commercials. They mellowly talked about how cool Macs are. But like Microsoft, or IBM, you just can't show off a complex piece of software, much less an OS, in 30 seconds without people completely glossing over--heck, I'm a Mac geek and a non-TV-soundbyter, and I'd gloss over. It just won't work.
What you want to do is make them chuckle and take notice. Then, maybe, the next time they walk by an Apple store, they'll walk in and have a look. Boom.
Like the Dell dude sat around showing off design or how useful their software package was... all he did was be incredibly annoying but likable enough that people paid attention, which is the purpose of an add (paying attention, that is).
Apple is saying "Hey! Boom! Our computers kick ass!" Peroid. Cool.
My PC coworkers were impressed by the commercial and told me so at work without my saying anything!
Lets be serious...
I wouldn't want an OS that could be sufficiently showcased in a 30 second spot.
Apple's commercials have always been too smart. 1984 was too smart. Great commercial, whatever. Only to film/sci-fi/mac geeks. It's about time they stopped preaching to the choir, lowered their standards, and actually market something. Who cares if they're marketing a User Experience, Hardware Innovation, or fabricated perception of speed. Sell the damn computers already.
And stop worrying about what these freaking geniuses think. They already bought Macs. Sell more. Make more money.
-Hertz
Hulk smash? How much money did The Hulk gross in theaters? Am I the only one who thinks it's time Apple became a blockbuster instead of some artsy-sundance-indie-flick?
I wouldn't want an OS that could be sufficiently showcased in a 30 second spot.
Apple's commercials have always been too smart. 1984 was too smart. Great commercial, whatever. Only to film/sci-fi/mac geeks. It's about time they stopped preaching to the choir, lowered their standards, and actually market something. Who cares if they're marketing a User Experience, Hardware Innovation, or fabricated perception of speed. Sell the damn computers already.
And stop worrying about what these freaking geniuses think. They already bought Macs. Sell more. Make more money.
-Hertz
Hulk smash? How much money did The Hulk gross in theaters? Am I the only one who thinks it's time Apple became a blockbuster instead of some artsy-sundance-indie-flick?
Re: Lets be serious...
Yes. The day that all my friends realize how much better my mac is than their pc.. and they run out and buy one, will be bitter sweet. It is currently defined in good and evil, if they buy in... who's the bad guy? When MS goes bankrupt I'll be happy, but the next day I'll wake up and be bored...
Plus, I'd prefer to see smart yet edgy commercials, attacks that are funny... but intelligent. Not just I dunno.. whatever you're suggesting.
Yes. The day that all my friends realize how much better my mac is than their pc.. and they run out and buy one, will be bitter sweet. It is currently defined in good and evil, if they buy in... who's the bad guy? When MS goes bankrupt I'll be happy, but the next day I'll wake up and be bored...
Plus, I'd prefer to see smart yet edgy commercials, attacks that are funny... but intelligent. Not just I dunno.. whatever you're suggesting.
Re: Re: Lets be serious...
Exactly. Most of peoples responses to these generic, cookie-cutter lowest common denominator commercials is based on some elitist bull crap attitude that we've all developed from being Mac users. (I'm realizing more and more that so many Mac Users are really just reverse conformists, that would probably leave the Mac platform if it ever became more of a popular choice.)
But back to the point, I'll probably become a wandering nomad the day the evil empire is crushed and Supreme Chancellor Jobs takes over the world, just like every other die hard. But dam, Apple needs a larger market share and greater revenue yesterday. And they're not gonna get it catering to our need to be outcasts. Think of the platform.
Or even think of yourself (no stretch there,) and realize that the larger Apple's reach becomes the greater incentive developers would have to write for the platform and greater motivation for Apple to keep improving.
-Hertz
Originally posted by cr2sh
Yes. The day that all my friends realize how much better my mac is than their pc.. and they run out and buy one, will be bitter sweet. It is currently defined in good and evil, if they buy in... who's the bad guy? When MS goes bankrupt I'll be happy, but the next day I'll wake up and be bored...
Plus, I'd prefer to see smart yet edgy commercials, attacks that are funny... but intelligent. Not just I dunno.. whatever you're suggesting.
Exactly. Most of peoples responses to these generic, cookie-cutter lowest common denominator commercials is based on some elitist bull crap attitude that we've all developed from being Mac users. (I'm realizing more and more that so many Mac Users are really just reverse conformists, that would probably leave the Mac platform if it ever became more of a popular choice.)
But back to the point, I'll probably become a wandering nomad the day the evil empire is crushed and Supreme Chancellor Jobs takes over the world, just like every other die hard. But dam, Apple needs a larger market share and greater revenue yesterday. And they're not gonna get it catering to our need to be outcasts. Think of the platform.
Or even think of yourself (no stretch there,) and realize that the larger Apple's reach becomes the greater incentive developers would have to write for the platform and greater motivation for Apple to keep improving.
-Hertz
I thought it was a rather clever ad. I think they left unstated (but shouldn't have) the obvious tagline--"It'll blow you away."
Oh, and that guy's at least 20, and so is that girl. Considering their apparent economic status, they are probably both around 25 or 30. A mother-son relationship would cause the woman to be more concerned than she obviously is.
There is a second lamp, which is off, suspended above the Power Mac.
And yes, it does look like the Pixar lamp
Oh, and that guy's at least 20, and so is that girl. Considering their apparent economic status, they are probably both around 25 or 30. A mother-son relationship would cause the woman to be more concerned than she obviously is.
There is a second lamp, which is off, suspended above the Power Mac.
And yes, it does look like the Pixar lamp
Re: Re: Re: Lets be serious...
Sure sure, but I dont think the way to get there is through HULK commercials. How much GOOD software is there for windows? I mean seriosuly, if that is the goal.. to have a ton of really bad programmers writing for us than lets go for it... and i wont even get into the conversation about believers and disbelievers.. not after the week ive had.
I enjpy the sommercials, i wish they had a little more bite to them.. but apple is what it is.. you dont **** with perfection.
Sure sure, but I dont think the way to get there is through HULK commercials. How much GOOD software is there for windows? I mean seriosuly, if that is the goal.. to have a ton of really bad programmers writing for us than lets go for it... and i wont even get into the conversation about believers and disbelievers.. not after the week ive had.
I enjpy the sommercials, i wish they had a little more bite to them.. but apple is what it is.. you dont **** with perfection.
jayscheuerle
macrumors 68020
Y'all are nuts...
Everybody already has a computer. Most are fast enough to get the job done. They may want to upgrade in the next few years, but these are people that just use what came with the machine. They don't upgrade their OS's. If it works good enough, it works good enough and from what they've heard from their friends, all computers have problems once in a while, things are supposed to be frustrating... "Darn Computer!"...
What does the machine in this ad offer them? Nothing. Maybe some cool visuals. Not a single reason to buy one of these "incompatible" computers by Apple. This is not marketing unless it's a preview to a real ad.
Sure, it gets their attention. So did the "Switch" ads. This ad isn't smart or edgy, or even remotely compelling after the first viewing. It's cute. Friends don't just "realize" that a Mac is better than a PC. They have to experience it and not by walking blindly into a Best-Buy. They need to be shown. Nobody's talking about showcasing an OS in 30 seconds, but even a student director could sum up iPhoto or iTunes in that time and make it look like something worth having.
You don't need to abandon substance to abandon pretension. Even the "lowest common denominator" isn't going to shell out $1700 without a good reason and I see no reasons here...
"He done flied through the air!"
"Hit a tree he did!"
"Duuuuuuude! Look at the hole in that house!"
"Whoa... a computer done blowed up his house with all its meggyhurtz... I is gonna go buy one right now!!"
- 2 weeks later
"I done followed the instructions and I can't get this GEEEE Five to blow up nuttin'... Dat's some falsified advertising."
"Let's go buy a Dell dude... with money left over for some Skittles and some Dew..."
Like hotcakes.... right...
Everybody already has a computer. Most are fast enough to get the job done. They may want to upgrade in the next few years, but these are people that just use what came with the machine. They don't upgrade their OS's. If it works good enough, it works good enough and from what they've heard from their friends, all computers have problems once in a while, things are supposed to be frustrating... "Darn Computer!"...
What does the machine in this ad offer them? Nothing. Maybe some cool visuals. Not a single reason to buy one of these "incompatible" computers by Apple. This is not marketing unless it's a preview to a real ad.
Sure, it gets their attention. So did the "Switch" ads. This ad isn't smart or edgy, or even remotely compelling after the first viewing. It's cute. Friends don't just "realize" that a Mac is better than a PC. They have to experience it and not by walking blindly into a Best-Buy. They need to be shown. Nobody's talking about showcasing an OS in 30 seconds, but even a student director could sum up iPhoto or iTunes in that time and make it look like something worth having.
You don't need to abandon substance to abandon pretension. Even the "lowest common denominator" isn't going to shell out $1700 without a good reason and I see no reasons here...
"He done flied through the air!"
"Hit a tree he did!"
"Duuuuuuude! Look at the hole in that house!"
"Whoa... a computer done blowed up his house with all its meggyhurtz... I is gonna go buy one right now!!"
- 2 weeks later
"I done followed the instructions and I can't get this GEEEE Five to blow up nuttin'... Dat's some falsified advertising."
"Let's go buy a Dell dude... with money left over for some Skittles and some Dew..."
Like hotcakes.... right...
Re: Y'all are nuts...
This isn't a substance ad. This is an "Oh sh*t" ad. You just happen to be watching TV, see this commercial, and chuckle "Oh sh*t." It's slapstick. It's amusing. And that sticks into your head more than a brief glimpse at an utopian computing experience.
This isn't a complete campaign unto itself. Odds are this is the beginning of a brand image building campaign. All this does is set a foundation for further marketing, simply by leaving that "oh sh*t" in your head, associated with Apple computers.
And I'm thinking Apple doesn't care about people who think whatever they have is enough when they're marketing their pro-computers. They just shove an ugly eMac or over-priced iMac at them and walk away. (Weee, pretty.) But when it comes to targeting a market for their G5 line, they're looking at people who need the power, or just want it. The latter of which, myself included, pretty much climaxed during the four seconds the computer was actually on the screen.
-Hertz
This isn't a substance ad. This is an "Oh sh*t" ad. You just happen to be watching TV, see this commercial, and chuckle "Oh sh*t." It's slapstick. It's amusing. And that sticks into your head more than a brief glimpse at an utopian computing experience.
This isn't a complete campaign unto itself. Odds are this is the beginning of a brand image building campaign. All this does is set a foundation for further marketing, simply by leaving that "oh sh*t" in your head, associated with Apple computers.
And I'm thinking Apple doesn't care about people who think whatever they have is enough when they're marketing their pro-computers. They just shove an ugly eMac or over-priced iMac at them and walk away. (Weee, pretty.) But when it comes to targeting a market for their G5 line, they're looking at people who need the power, or just want it. The latter of which, myself included, pretty much climaxed during the four seconds the computer was actually on the screen.
-Hertz
jayscheuerle
macrumors 68020
Re: Re: Y'all are nuts...
Exactly. But all these Mac power users already know about the G5 and what kind of power it's bringing to the platform. If by some chance they haven't been keeping up on Apple's progress (and still consider themselves power users?), this ad is no different than the G4 ad with the tank and "supercomputer" line just more Apple hyperbole.
PC users may think the commercial is cool, but that's around how deep this ad is.
If a commercial introducing a product that you've already known about for weeks (and have probably seen every image on the web and have read every spec and benchmark) gets you to climax, then more power to you!
Exactly. But all these Mac power users already know about the G5 and what kind of power it's bringing to the platform. If by some chance they haven't been keeping up on Apple's progress (and still consider themselves power users?), this ad is no different than the G4 ad with the tank and "supercomputer" line just more Apple hyperbole.
PC users may think the commercial is cool, but that's around how deep this ad is.
If a commercial introducing a product that you've already known about for weeks (and have probably seen every image on the web and have read every spec and benchmark) gets you to climax, then more power to you!
Ad...
Alright, I'm pretty sure that everyone has seen this thing by now, but I just quickly scanned all the posts and I didn't see a link to the official page for this ad on apple.com, so here it is in case someone wondering surfer happens by looking for it...
http://www.apple.com/hardware/ads/g5/
BTW, the point of the ad is to stress that this is a fast and powerful machine. It may be a little exaggerated, but I think they got the point across...
Alright, I'm pretty sure that everyone has seen this thing by now, but I just quickly scanned all the posts and I didn't see a link to the official page for this ad on apple.com, so here it is in case someone wondering surfer happens by looking for it...
http://www.apple.com/hardware/ads/g5/
BTW, the point of the ad is to stress that this is a fast and powerful machine. It may be a little exaggerated, but I think they got the point across...
jayscheuerle
macrumors 68020
Take a closer look!
Imagine how powerful this thing would be if they actually plugged it in! And, it looks like the days of cordless keyboards (and monitors) are upon us!
Imagine how powerful this thing would be if they actually plugged it in! And, it looks like the days of cordless keyboards (and monitors) are upon us!
Re: Re: Re: Y'all are nuts...
I didn't say Mac power users, I said power users. Geezus. I know of a lot of people who need powerful computers to get through their work that don't visit rumor sites, didn't sign up for the eNews and never visit the Apple site. Video pro place bought three xServes, don't know **** else about the platform except their own purchase.
There are Apple users who do real work on their computers. The "power user" distinction (which you introduced, not me.) has little do with how hardcore of a fan and rumor monger you are. I'm on news sites everyday. I've been ranting in this thread religiously. That doesn't make me a Power User, that makes me pathetically fanatical.
-Hertz
I didn't say Mac power users, I said power users. Geezus. I know of a lot of people who need powerful computers to get through their work that don't visit rumor sites, didn't sign up for the eNews and never visit the Apple site. Video pro place bought three xServes, don't know **** else about the platform except their own purchase.
There are Apple users who do real work on their computers. The "power user" distinction (which you introduced, not me.) has little do with how hardcore of a fan and rumor monger you are. I'm on news sites everyday. I've been ranting in this thread religiously. That doesn't make me a Power User, that makes me pathetically fanatical.
-Hertz
jayscheuerle
macrumors 68020
Re: Re: Re: Re: Y'all are nuts...
Exactly. If you don't know anything about the platform, you wouldn't realize how far behind the G4s were. You'd be buying them anyway along normal upgrade cycles. The G5 isn't a big deal to these people. I make my living on a Mac & work with 10 other Mac users, most of whom draw little distinction between G3s and G4s (except for the cases) and have no idea what OSX even is (which is good because they're afraid to mess with my machine!). These people are typical of non-fanatical Mac users. Their machines work and they use them until they don't or someone "upgrades" them. At which point they get upset because the new system doesn't work like the old one did. The 19 or so PC users on my floor know even less about Macs, other than that certain types of files they send us don't come across correctly.
Simply, my deeply buried point is that this commercial does nothing to distinguish the new G5 from the old G4s other than the form factor. Apple has always claimed its computers were fast. This commercial excites you because you understand they type of leap that the G5 is making. Yeah, it's powerful and yeah, you want one, but not because of the commercial, but because you're fanatical.
Geezus yourself!
Exactly. If you don't know anything about the platform, you wouldn't realize how far behind the G4s were. You'd be buying them anyway along normal upgrade cycles. The G5 isn't a big deal to these people. I make my living on a Mac & work with 10 other Mac users, most of whom draw little distinction between G3s and G4s (except for the cases) and have no idea what OSX even is (which is good because they're afraid to mess with my machine!). These people are typical of non-fanatical Mac users. Their machines work and they use them until they don't or someone "upgrades" them. At which point they get upset because the new system doesn't work like the old one did. The 19 or so PC users on my floor know even less about Macs, other than that certain types of files they send us don't come across correctly.
Simply, my deeply buried point is that this commercial does nothing to distinguish the new G5 from the old G4s other than the form factor. Apple has always claimed its computers were fast. This commercial excites you because you understand they type of leap that the G5 is making. Yeah, it's powerful and yeah, you want one, but not because of the commercial, but because you're fanatical.
Geezus yourself!
I for one am relieved. With the whacked out design, I thought they were going to do some abstract commercial like a perfume ad. You know, a fat naked guy with a clown hat jumps off a cliff holding a snow globe that contains a frail poodle of discontent repeating the phrase "existential" then a fade to a G5 logo.
jayscheuerle
macrumors 68020
How about a scene of snow falling against a black background, tilting up to a G5 being used as a cheese grater to make the snow. Fade to black then "Apple Macintosh G5. Christmas comes early this year."