I waited for like 20 minutes.. then decided to use the activation link online.. Did that, took about 20 seconds, rebooted phone, 100% activated now.
In your original order confirmation email there is a link to activate online.. Follow that link, then from your phone go to settings > general > about & enter the IMEI/SIM (ICCID)

In your original order confirmation email there is a link to activate online.. Follow that link, then from your phone go to settings > general > about & enter the IMEI/SIM (ICCID)