So if I choose full price (so that I don't use my upgrade and lose unlimited data) on Verizon.com, it wont make me choose a data plan, right?
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So I'm being told on Verizon's online chat that even as an existing customer, if I choose New Customer and buy the phone without a plan, that'll be the easiest way to buy it at full price without a plan and then when I get it next week just activate it on my current number/account.