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Presidential Candidate Elizabeth Warren's Plan to 'Break Up' Big Tech Companies Could Affect Apple's App Store

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Senator Elizabeth Warren, who is in the running for the 2020 presidential race as a Democratic candidate, today outlined her proposal for "breaking up" tech giants like Amazon, Google, and Facebook in an effort to combat monopolistic behavior (via CNBC). Apple is not directly mentioned in Warren's post on Medium, but a representative from her campaign confirmed the plan would affect Apple.

In essence, Warren wants to make "big, structural changes" to the technology sector in order to promote increased competition. The presidential candidate says that these companies have too much power "over our economy, our society, and our democracy," in the process hurting small businesses and stifling innovation.

To combat this, Warren proposes a path to restoring competition to the tech sector in two major steps. The first is by passing legislation that requires large tech platforms to be designated as "Platform Utilities" and broken apart from any participant on that platform.

This first step is what would directly affect Apple, as the App Store would become a Platform Utility, and any of Apple's first-party apps on it would not be allowed. So, the company would have to choose between running the App Store or building and selling its own apps, according to Warren spokeswoman Saloni Sharma. The same law would hit Amazon on its Marketplace and Google's ad exchange.

Second, the Warren administration would appoint regulators committed to reversing anti-competitive tech mergers. These include "unwinding" mergers like Amazon/Whole Foods/Zappos, Facebook/WhatsApp/Instagram, and Google/Waze/Nest/DoubleClick.

Warren argues that undoing these mergers would promote healthy competition in the market, putting pressure back on big tech companies that would make them more responsive to user concerns, particularly about privacy. "Facebook would face real pressure from Instagram and WhatsApp to improve the user experience and protect our privacy," says Warren.

Toward the end of her blog post, Warren summed up her strategy:
Here’s what won’t change: You’ll still be able to go on Google and search like you do today. You’ll still be able to go on Amazon and find 30 different coffee machines that you can get delivered to your house in two days. You’ll still be able to go on Facebook and see how your old friend from school is doing.

Here’s what will change: Small businesses would have a fair shot to sell their products on Amazon without the fear of Amazon pushing them out of business. Google couldn’t smother competitors by demoting their products on Google Search. Facebook would face real pressure from Instagram and WhatsApp to improve the user experience and protect our privacy. Tech entrepreneurs would have a fighting chance to compete against the tech giants.
Warren is among a dozen Democrats who have announced their runs for the 2020 presidential bid over the past few months, also including senator Kamala Harris, congresswoman Tulsi Gabbard, entrepreneur Andrew Yang, governor Jay Inslee, and senator Bernie Sanders. Confirmed Republican candidates running next year include president Donald Trump and former Massachusetts governor Bill Weld.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Article Link: Presidential Candidate Elizabeth Warren's Plan to 'Break Up' Big Tech Companies Could Affect Apple's App Store
 
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street.cory

macrumors 6502
Oct 13, 2009
378
160
Someone needs to tell her that Facebook, Instagram and WhatsApp are all one and the same...
This was the biggest question mark I had about the whole thing. Like, if this is such a well-thought out plan and idea, then how in the world would this slip through the cracks?

I agree with some of these concepts in theory, but in practice it seems untenable. She needs to stick with bullying the financial sector. She at least knows a lot more about it.
 
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gnipgnop

macrumors 68000
Feb 18, 2009
1,511
1,794
And, just like that, Warren's campaign is over.

If anything, it probably helps her campaign. She's being aggressive and not shying away from bigger ideas. Trying to be a middle of the road candidate wouldn't work for Warren. There are going to be other Democratic candidates vying for the centrist slot and it remains to be seen how popular the centrist approach is going to be with voters.
 
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nwcs

macrumors 68000
Sep 21, 2009
1,927
2,556
Tennessee
While I think antitrust laws have been neutered over the last 50 years, I don’t think this is the particular way to “go after” the oligarchy of technology. Besides, a President can’t ultimately force legislation as Congress needs to pass it and it likely won’t happen. Too many $$$ at work for that. Executive orders likely wouldn’t apply and would be overridden anyway.

The answer is simple: enforce current antitrust laws and stop allowing mergers that go against them. Genie is already out of the bottle, though, and there is little gumption left in government to address real issues. Hasn’t been for decades.
 
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