Prices in EUR

[Thomasasz]

So euro value has recovered recently back to 1€:1.2$ rate. Apple was very quick to increase prices in Europe (and I believe in UK) when the value of € was dropping.

An iPhone 7 64GB now costs ~769€ incl. VAT (925$) in Europe. Whereas the same model costs ~700$ incl. state tax (580€) in the US.

What are your opinions on iPhones becoming "cheaper" back here in the EU?

Link to the news story:
http://www.bbc.com/news/business-41080896

 

[maflynn]

What are your opinions on iPhones becoming "cheaper" back here in the EU?

My opinion that it won't happen. Apple uses the exchange rate as an excuse to charge even more money.

 

[lowendlinux]

Yea I just went to apple.com/de and looked if you take away VAT the phone is 637 euro vs $649 so it looks like they just 1:1 which is a bit shady

 

[HvLee]

Sonos is doing the same, and they still haven't turned back the 30 euro price hike. Guess Apple will be the same.