Nope I disagree. There are both profitable and unprofitable companies that take care of their customers. Only companies that are also profitable are really taking care of their customers in the long term though.
Apple is a company. Their purpose is to stay in business. Taking care of their customers is one of many strategies that they implement in order to remain in business.
If the question is "what aspect of business and product delivery should Apple be focussing on right now?" then the answer could be "fixing bugs" but "fixing bugs" is not a primary strategy for a company to succeed.