Privacy-Enabled Web Browser 'Firefox Focus' Launches on App Store With Automatic Ad Blocking

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Mozilla today launched a new app called "Firefox Focus," which automatically blocks advertisements as well as online trackers. The company said that due to the new app's removal of heavy ads and tracking software by other companies, "web pages may require less data and load faster."

The privacy-focused web browser also comes with an easily accessible "Erase" button at the top of the app, which users can tap and erase all browsing history, searches, cookies, and passwords instantly.


Firefox Focus also offers extensive customizable browsing options, with the ability to disable a website's custom font, and users can choose to load a page in another browser -- Firefox or Safari -- if they're willing to leave the security of Firefox Focus.
Browse like no one's watching. The new Firefox Focus automatically blocks a wide range of online trackers -- from the moment you launch it to the second you leave it. Easily erase your history, passwords and cookies, so you won't get followed by things like unwanted ads.

"Private browsing" on most browsers isn't comprehensive or easy to use. Focus is next-level privacy that's free, always on and always on your side -- because it's backed by Mozilla, the non-profit that fights for your rights on the Web.
The app is otherwise simplified, with a single search bar greeting users when they open it, and only one tab available to view at a time. The settings of the app also include an additional layer of security to block other content trackers, but Mozilla warns that toggling it on "may break some videos and web pages."

Firefox Focus is available to download from the App Store for free. [Direct Link]

Article Link: Privacy-Enabled Web Browser 'Firefox Focus' Launches on App Store With Automatic Ad Blocking
 

DavidTheExpert

macrumors regular
Apr 20, 2012
199
349
Excellent! I know Firefox hasn't been as popular as it used to be, but I find that Mozilla is still churning out really great quality stuff. Firefox runs great on my Mac, and I use it frequently on iPhone.
 
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WaxedJacket

macrumors 6502a
Oct 18, 2013
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I think the next big milestone in web development will be to get rid of ads all together and form a different revenue stream for sites. This would change the way newspapers write their clickbate articles just to get eyes to their site. I'm not about to claim I have the answer but I imagine it would be a patreon style system. Face it, nobody wants ads but it's a demon the entertainment/media world can't do without right now.

Sorry for the tangent
 

samden

macrumors member
Sep 15, 2015
53
84
They released Firefox for iOS a while ago. This is apparently a more simplified browser with a focus on privacy. aka your new mobile porn browser.
User mkeeley was right, it came out about a year ago (I've been using it) but until now it was only an ad blocker for Safari. Now it has a little browser built into the app. This is a very misleading article since the app itself is not new, but the browser within is.
 

freediverx

macrumors 6502a
Feb 19, 2006
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netsped

macrumors 6502
Jul 8, 2008
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Why would a browser ostensibly focused on privacy use Yahoo as its default search engine, and with no option to select something different, like DuckDuckGo?

Yahoo Secretly Scanned Millions of Customer Emails for U.S. Authorities
https://www.macrumors.com/2016/10/05/yahoo-scanned-millions-customer-emails/
I'm getting Google as the default search engine.

It seems it can also be set as a content blocker for Safari, I wonder how it compares to Crystal and Purify.

Edit. It block ads, but it leaves blank spaces where they where.
 

AngerDanger

macrumors 601
Dec 9, 2008
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The privacy-focused web browser also comes with an easily accessible "Erase" button at the top of the app, which users can tap and erase all browsing history, searches, cookies, and passwords instantly.
Sounds like Mozilla has discretely released the ultimate porn browser.
 
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AlexBerkman

macrumors member
Jul 18, 2011
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Sasparilla

macrumors 65816
Jul 6, 2012
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As others said this was an Ad Blocker for Safari in iOS. Does it still serve that purpose as well? Verified that it does still serve this purpose - integration with Safari is an option and selected.

Why would a browser ostensibly focused on privacy use Yahoo as its default search engine, and without the option to select an alternative?

Yahoo Secretly Scanned Millions of Customer Emails for U.S. Authorities
https://www.macrumors.com/2016/10/05/yahoo-scanned-millions-customer-emails/

Delete Your Yahoo Account
https://theintercept.com/2016/10/04/delete-your-yahoo-account/
Because that is who they're currently taking money from for making it the default - they used to take it from Google.

Its Yahoo for me as well on initial load (U.S. based) - which I do not have Safari or regular Firefox set to on my iPhone.

Although normal Firefox lets you change the default search settings (in active browser, tab view settings) I'm not seeing anyway on this. Bummer, it is quite fast at loading advertising/tracking overloaded sites (The Verge loaded instantly). Will keep using it as an ad blocker for Safari.
 
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rshrugged

macrumors 6502a
Oct 11, 2015
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Maybe it's based on location, I'm not in the US.
That's correct. Mozilla moved from Google to Yahoo (Microsoft Bing at its base) as their default search engine partner for the US.

https://techcrunch.com/2014/11/19/m...-default-search-engine-in-firefox-next-month/

I haven't tried this new version of Focus, but as I understand it (as noted in the OP) it can still be used as a content blocker within Safari where you can choose to use a different search engine, such as DuckDuckGo.

Edit -- man I'm slow; others already answered.
 
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SigEp265

macrumors 6502a
Dec 15, 2011
538
367
Southern California
i had to uninstall the original app to get it to update ... weird. And why a separate app? Why can't firefox have a built in ad block like dophin does?!
 
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