What do you think a fair compensation would be then?
20 dollar gif card/ store credit
Free incase neoprene case
...?
I totally understand that you are frustrated and your heart is broken because you got something new and it failed (after the update). As I mentioned before the store did not sell you a defective machine and although you SHOULD be able to trust what Apple sends through the software update you did acknowledge that you read that there were problems with the 1.7 firmware and at that point you shouldn't have installed it.
Also keep in mind, many people had no issues after the update, including myself. Yes, I bought the 13" 2.53 Ghz MBP. I ordered through Apple online and did a CTO order with the SSD drive. I did the firmware update and I have had zero issues. I'm telling you this because it's not at all guaranteed that the firmware update will fry your computer, it didn't fry mine and several others here have had great success.
Also, one other thing, my first 13" MBP shipped to me with a nasty dent on the bottom of it. My heart sank, I called Apple and I had to ship it back to them and I need it for my job. I had to wait 10 more days for another one since it was a CTO. Apple was nice enough to offer me a case for my Macbook Pro free of charge since I received a defective machine and I had to be without one for 10 days while it was being exchanged and I wasn't even expecting that, nor was I even thinking about asking. They don't allow online orders to be exchanged at the stores.
In your case, all you had to do was drive for a couple of hours out of your day and get another one and your back home playing with your shiny Mac. Again, they didn't sell you a defective model and the firmware update is not guaranteed to fry your computer so my question to you is this:
If you lived next door to the Apple store you bought it from would you be so hell bent on making sure that they compensate you? I'm getting the feeling based on your responses that you only want to be compensated because you have to drive a couple of hours. Sorry for the tough love but big deal, things could've been a lot worse. Personally, I think your just expecting too much. The store is replacing the computer which they should but getting compensated? A little maybe but not really.
If you had to go through what I went through I would be scared to find out what you'd expect Apple to do for you. Again dude, things happen, just let it go about getting compensated, I would be more concerned about getting a working computer and don't do the update on this next one.