Ok, first, don't get mad when you evaluate what I consider "proof". But did anybody else notice that Tom Cruise used the iPhone in the new Mission Impossible movie? I'm sure somebody got paid to use an iPhone- but to be fair- it fits. Here's a guy doing the impossible and saving the world, etc... and uses an iPhone, and the phone kinda blends in with the movie. If he pulled out a Droid, it would look much more like product placement, right? It just makes sense that a superhero would use an iPhone.... says a LOT about a company's products, when it makes sense that a fictitious superhero would use one. Go Apple!