I'm thinking about fonts and logos for a website I'm supposed to be building for my sister's new company. I don't want to divulge the company name here but just wondering what your thoughts are on the use of proper vs lower case in the logo. I've seen a few websites using lowercase type. I'm just wondering, is this a conscious decision made by the designer (if so, why? or has this already been dictated by the client?) or is it just part of the general internet/text-speak culture that non- proper case is more 'the norm' these days? Do you think a logo looks less professional in lowercase? Does it depend on the industry? (we're talking media/TV here) Does it depend on the font you use? (Does it really even matter?) Having spoken to my sister earlier she suggested that maybe we should go with proper case "as it looks less wanky" (her words, not mine!) but neither of us are designers, so I'm just curious as to what some of you creatives out there think. Comments, anyone?