Hi there! First time poster long time lurker. So If you want to plug your headphones directly into your new iphone 7, without having to use a dongle, you need to buy some compatible headphone. What other devices use this type of connector? None right? Would it not be more "courageous" of apple to actually collaborate across the industry in order to come up with a universal standard? Or is it all about locking customers into the ecosystem? something which jobs seems to be keen on.