So, I bought my 5s 32gb with AT&T's Next plan to upgrade every year. So to make sure I have a phone to trade in after 12 months, I'll need a good protection plan. Two choices: AT&T's Protection Plan: $10 a month, $199 deductible AppleCare+: $99 ($5 a month for 2 years), $79 deductible (Limit 2) AT&T Pros: Includes Lost & Stolen Cons: $120 yearly cost + $199 deductible Apple: Pros: Pro-rated refunds, $79 deductible, $99 upfront, but 2 years. Cons: Does not include lost or stolen If I plan to trade in the phone after 12 months, then Apple might be the better choice. While it is $99 upfront, you can get a pro-rated refund to put towards your new phone, so you end up spending half or less than AT&T's plan after 12 months. If you plan to keep the phone longer, AppleCare+ still covers you for the next year, while AT&T you keep paying. So, anyone else looking to get insurance or protection for the first time? Be it for making sure you have something to turn in for AT&T next after 12 months, or just so you can enjoy it without a case worry free? Side note: Regarding Next possibly costing more, I've run numbers and I find it agreeable for the convenience. I don't mind paying $384 slowly over a year for the option to trade it in after 12 months to get the iPhone 6, instead of $299 up front and waiting 24 months, or having to sell it after 12 to put towards the $550 (32gb) early upgrade. After 24 months, I'd of had the 5s, 6, then a new 6s for only $768. If I choose to keep it for 20 months, or pay off early and be contract free, you only pay $640 for the 5s 32gb, retail is $750. I don't know how early you can pay it off, but technically, it's a way to buy it for $110 less. EDIT: Might go with the $89 SquareTrade deal, they also offer pro-rated refunds, smaller $49.99 deductible, and the option to be reimbursed to use an Apple store for repair . Found out about it in this thread: iPhone 5S, AppleCare+ or Squaretrade?