Different priorities. For example, Mailbox.org doesn't support hardware keys for 2FA, generally has a very weird and less secure 2FA scheme, has a much less capable filtering system (Proton even lets you write your own Sieve filters), and has a pretty crappy web interface. OTOH, I have no use for "unlimited custom domains"; I just need one.
Well, given that none of the major email protocols (SMTP, POP, IMAP) supports 2FA that sort of makes sense. Like I said, they're trying to turn an insecure protocol into a secure one which means all sorts of band-aids and duct tape to make it work.
But. you are correct, different strokes for different folks because I just do filtering on my email client and I own/manage 20+ domains and usually just need a hello@ or admin@ address for each domain. In Proton that would be prohibitively expensive.
I don't entirely disagree with you here. It actually used to be possible to add more custom domains for a small fee, rather than upgrading to the twice as expensive "unlimited" plan. Their new pricing scheme is obviously designed to increase the ARPU by selling you things that you don't necessarily need, such as their VPN service. Nonetheless, I find their "plus" plan not really more expensive than other ad-free providers.
Probably 60% of my complains about Proton boil down to this. They're such skeazy business people.
What cracks me up is that prior to their big rebranding, people used to complain how difficult it was to purchase ala carte upgrades.
So Proton made it it even worse and created bundles. LOL.
Proton strikes me as a company that realizes they were never going to make it long-term as an email provider and has since turned their focus on to how to squeeze every last penny out of their customers.
Most of the industries where bundling products happen, like cable TV, only do so because they know you won't ever choose to pay for those services. But they can launch a password manager and give it to you for free and then claim you're getting a $100 a year value for free.
But if I don't want the password manager and would never pay for their password manager (a very happy Bitwarden customer of many years) it's $0 in value.
The IMAP Bridge actually causes increased load on their API due to the constant syncing.
I think it is quite generous of them to offer a free plan at all, given that those accounts cost money to maintain and create zero revenue. Essentially they are subsidized by paying users. Mailbox.org or Fastmail don't offer free accounts at all.
For most free accounts, I doubt this would be significant.
Plus their free accounts are actually destabilizing the platform but it's the only way they know how to get privacy nerds into the sales funnel.
By that I mean that Proton giving out free email accounts means Proton is a spammer favorite. That means Proton's domains and servers end up on spam block lists from time to time which disrupts delivery.
Likewise, if you watch the Proton subs/forums, more and more websites/companies are beginning to refuse Proton domains as valid email addresses which forces people to use custom domains.
Your mailbox is literally stored in in the cloud.
I know where it's stored, I mean that the storage limits include cloud drive storage. Most people have no use for 20GB of email storage. I have an old Gmail account that I was using back since the mid-2000s and I think I'm at 3GB of used storage.
I would much rather not pay for their cloud storage, be offered 5GB of email storage, and if I want more than 5GB I want the option to buy in 1GB - 10GB chunks depending on my needs.
Again, this how they bundle things to make you think you're receiving value when you're actually not getting anything. The vast, vast majority of their users will not hit their limits, even the limits they had pre-Proton Drive, only with email.
What's your alternative? Email is still indispensable due to it's ubiquitous availability and asynchronous nature. Banks and other online services won't let you sign up via ephemeral chat anytime soon.
They same thing we do with every other technology that no longer serves its intended purpose, replace it.
Email was one of the first internet protocols developed and at the time nobody was thinking about security, spamming, etc.
I agree, it's not an easy problem but you could build an entirely new messaging backbone that allows some backward compatibility to the current email protocols.
There are tons of proposals out there by people who are on the front lines of dealing with running large email infrastructures. We just need to bite the bullet and decide on one.
That said, until then, here's what I do:
I use Signal, WhatsApp, SMS, or LINE for most 1-on-1 communications. I know LINE and WhatsApp are crap but I live overseas and that's what everyone uses.
I rarely correspond with anyone via email anymore. The only purpose email serves for at the moment is it's required to create an account on many websites and people like to broadcast messages to my email accounts.
It's funny you mention banks since most banks don't actually send you messages, they send you a message to tell you they sent you a secure message that you have to login to their website/app to go read.
That's what email is for me nowadays.
Also, I would add, as someone that lives overseas, nobody where I live (Thailand) uses email. It's all messaging apps. Hell, even when I go to immigration to renew my visa, the IO (immigration officer) will usually ask me for my LINE account and they'll send me updates to my LINE account.
Sure, email exists here but if you look at most businesses or government agencies here, you would have difficulty finding an email address for most of them. And forget about asking someone for their email, they would just stare at you.
You email is mostly only used to create an account. Even then, many businesses and government agencies just ask you for your LINE account.
In fact, I own a business and all of our loyalty programs and marketing is done via LINE or SMS. I've never sent an email to a customer.
It's possible to break one's dependence on email as a primary communication platform. In many ways, the US is way behind the rest of the world.
Insider threats and breaches, for example. It also makes it impossible for the provider to monetize your data.
Actually, that's not entirely true.
Emails pass through Proton's servers unencrypted and can be read in transit. It's only when they reach your inbox that they become unreadable. Again, this is why email is an inherently insecure communications protocol.
But messages that pass between two Proton users would be encrypted so Proton is really only secure when it uses its own backend on both sides, which is sort of like Signal and other messaging platforms that don't have to ever deal with processing email protocols. So why not just use Signal in the first place?
Here's an interesting case where Proton competitor Tutanota was forced to turn over unencrypted customer communications.
I don't use a secure email provider to hide from law enforcement. I'm far more concerned about data breaches and surveillance capitalism. But I also think that for less fortunate people living under authoritarian governments a service like Proton can be crucial.
You've sort of comingled a bunch of issues.
Proton does little to protect you from a data breach as most data breaches are a third-party being compromised and they dump all of the user data to the world.
Unfortunately, many people use the same password on all sites and then the info from the data breach is used to escalate to access to your email account.
So, any email provider that offers 2FA provides the same protection to gaining access to your emails because if an attacker has your proton email address and you used the same password on Proton, someone can log into your Proton account.
Surveillance capitalism is an umbrella term for a lot of things, some of which Proton offers zero protection from. Likewise, many people eventually discover that protecting yourself from surveillance capitalism is a lot of work and costs a lot of money and they usually get lax which is the most likely attack vector.
Almost every major issue you see in the privacy groups starts off with, "I know I should know better but . . . "
This is why I said that privacy and security are not products you buy. They're mindsets.
And if you have the privacy/security mindset, you tend to make much better decisions about what's worth your time protecting and what isn't.
Letting people think they can purchase privacy is worse than than what Gmail does, IMHO. At least with Gmail, I know the game we're playing. With Proton, you think your email is secure while between being readable in transit and the fact that an unencrypted copy of every email exists on the other party's server/computers, it's not secure.
Actually, that's one of the other things that cracks me up with all of the privacy geeks, most of them won't touch Gmail or Facebook or ?? because those companies are evil and try to collect data. But they don't even understand what is collected, how it's collected, and what can be done with it.
I use a Gmail account as a catchall for accounts I don't care about like when I have to create an account to read a news article. I just use my Gmail and I could care less if Google knows I subscribed to a news site that 10 million ohter people are subscribed to. Because, what can they do with that data? Show me more ads? Oh no. They're gonna serve me ads anyway. And I have an ad blocker. I take enough other precautions that Google getting this info is of little concern to me.
In fact, I think I gain security/privacy via this setup.
First off, the news site has no idea I have a Proton (or other secure) account. Any data breach would only expose my Gmail address which I don't care about anyway.
In fact, I keep separate email addresses even on my custom domains specifically to compartmentalize the amount of damage that can be done if I was subjected to a data breach.
For instance, I keep all the crap on Gmail, personal correspondance is on a domain name that is my name (ie
me@bobjones.com) so people know they're dealing with me, and for financial institutions I use a completely different domain.
If my bank experiences a data breach, it's compartmentalized to just that email address but even if the entire domain was somehow comprimized, I have options. The nuclear option being that I burn that domain entirely, buy a new one, and switch all of my financial emails over to the new domain and update my account settings on all my financial accounts. I even keep a watch list of vetted domains that I can buy and switch to immediately.
I generally ditch services every few years anyway. For instance, I'll just abandon the Gmail account. I'll create a new one, re-sign up with my new email on the sites I still use, and let the old Gmail just collect dust.
I do the same with a lot of social media accounts. I'll just quit using the platform with one account, create a new one, and now it's that much more difficult to ever tie those two accounts together.
We leak so much data that we are the biggest threat to our own privacy.
Most people gain very little from services like Proton because they're too busy spewing identifiable data on social media.