I had to be a tad blunt with the first person I talked to. I had called prior to delivery and talked to someone who indicated if I was not within 50 miles (I'm 67 miles away) from the closest store, they could make an exception. I called back and got someone who was really nice but wouldn't sell me the applecare +, only the "applecare". I explained that I had called a couple days prior and talked to someone who said that if I were over 50 miles away they could make an exception. She was hesitant. I finally said "look, in the past year I've bought a 4s, an iPad 3, and now this. I have an applecare + on both of my other devices and have never come into a store. I understand if policies change and I can't order it on the phone but that's not what I was told the other day when I called. Samantha (the person from the other day) said that an exception could be made and I don't want to drive over an hour to buy a warranty for a phone that was delivered to my house less than an hour ago. If there is someone else I need to speak to in order to make it happen, can you transfer me to them?" I was transferred and bought my warranty.
Like I said, everyone was really nice... I just had a little "speed bump" to get over. My patience was less than normal too cause I had to call verizon twice prior to calling apple.