A few months in, Apple has not convinced me (or hopefully the rest of MacRumors) in the value of Beats. Frankly from this angle it looks like a misinformed waste of $3 billion. Although Apple may and likely will very well recoup it, there is simply nothing proprietary about Beats. Their headphones and technologies are all substandard. They are a design company perpetuated by icons. If Apple acquired Beats for Beats Music (which was not an original service curated by Beats, but rather an acquisition of an excellent-at-its-time subscription service called MOG), then that is still difficult to justify. For a fraction of the price, a service just as bold and well-constructed such as Rdio should have been brought under Apple. Is having Jimmy Iovine and Dr. Dre at Apple worth the valuation? No, and it is blatant fragmentation to have a line of products under the Apple umbrella with completely distinct branding -- a company that nonetheless does not know what it wants its identity to be other than one that sells overpriced headphones behind a snazzy marketing and image effort. Iovine brings value, but not a multi-billion-dollar valuation. Naysayers make a valid point in claiming that Steve would not have gone ahead to waste money and time on acquiring a company that is no more than an image. In my earnest opinion Apple is only cheapening its brand by acquiring a company that is no more an audio technologies company than any other line of headphones backed by a modern celebrity would be. Has the MacRumors community found value in this decision or is it still one of the most recklessly negligent decisions? Not to discredit the most prolific company in the world as I am sure that they did their due diligence, but all the value that Beats brings could have been accomplished in-house for much less.