I would like to hear your comments on how a sales person can prepare himself for a marketing position at the management level. I noticed there are many professionals on this forum who are in design industries which often overlap with some of marketing duties. I am a very productive sales person for my current employer, which is in service industry (no hardware to sell; but, "intangible" services to businesses). I do prospecting to find new clients, establish new contacts, conduct daily sales activities (quotes, answering inquires, trouble shooting, being a bridge between clients and my company's ops people, creating some marketing materials using CS2 and others). So, in a way, I generate my own sales leads and pursue them to make them the customers. Since I don't want to be on outside sales all my life (I don't want to hit the pavement everyday after I get over 40 years old), I have been preparing myself for a marketing position (which is more general than a sales position, as a sales position is more like a person-to-person while a marketing position is the overall marketing and sales strategies--that is my understanding). I have a minor degree in marketing from an undergraduate university (the major was in communication), as far as the educational background is concerned, with some internship experience at the local newspaper during my college years. Since I have years of work experience already, I think the college degree is not going to be a big deal for me now. I like working on those marketing materials which are one of the main vehicles to communicate your messages to your audience (customers). So, I bought CS2, MX2004 Pro, Painter IX, and others at my own expenses to get myself accustomed to pro-grade software to produce good and effective marketing communications. The questions are: 1. What would you think a marketing manager/director/VP position requires in general? I would like to hear the comments based on the actual experience. 2. Do I need to expand my technical skill to Final Cut Pro and other video production software? I don't want to spread thin too much as I am still studying CS2 and MX2004/Flash Pro. I am interested in hearing if you (as a marketing manager, directory or other similar position) feel it is essential to learn them all. Or, are those skills are primarily needed for assistants to that marketing position?