First the iPhone, then the iPod Touch, then the iPad... The iPhone OS is obviously here to stay. With everything Apple has invested in it, wouldn't it make sense if Apple plans on putting the OS in more devices? When Apple finally stops considering the Apple TV to be a "hobby," they can seriously revolutionize the home theater and video game console market by marrying iPhone OS into actual TV panels and creating a better product than Apple TV. Say hello to iTV... Imagine 40''+, 50''+, 60''+ TV's that can not only connect to cable, but can also connect to the internet, run apps, games, stream videos, anything, but without attaching a console or computer to it. Instead, you sync what you have from your computer through wifi (or download them directly to your iTV from iTunes) just like the familiar iPod way. Apple would bundle a wiimote-like controller for the TVs. It'll have real buttons, accelerometers, and maybe even infrared, all connected by bluetooth. iPod Touches/iPhones can be used for controllers too. Maybe the iTVs would also have cams on them allowing for Project Natal type games or video chatting at the very least. Then here comes the magic. Developers would write games for the iTV, just like they do with the iPhone/iTouch, and sell them through the App Store for a fraction of the $50 price that video games on other systems are selling for. Simple and seamless. The iTV can run anything, the only limit is the developer's imagination (and Apple's approval process) Now wouldn't that be a game changer? For those thinking these are basically iMacs, they're not. I know that iMacs are looking more and more like TV substitutes but they're still computers at heart. They run OS X on fancy computer hardware. These iTVs wouldn't need that. They'll be priced cheaper. Somewhere between the cost of TVs and iMacs. And they'll probably run on a future souped up version of ARM based processors that can drive the massive displays and run iPhone OS. For those thinking that these are basically giant iPads, well they are. But isn't that the point? The iPad is nothing more than giant iTouches and that is exactly the point. People are obviously willing to pay extra to get the iPhone OS experience on a bigger screen. So why wouldn't they want it on a TV size screen too? Apple said the iPad is suppose to fullfill the gap between mobile phone and computer. Well the iTV will fulfill the gap between computer and TV/home entertainment. The complete AppleTV+TV all in one.