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Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits

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Last week, Qualcomm chief marketing officer Anand Chandrasekher called Apple's new 64-bit A7 processor a "marketing gimmick" and claimed the processor had very few consumer-driven features.

Today, Qualcomm is backing away from those comments, according to Macworld. A company spokesperson issued this statement to the magazine:
"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate," said a Qualcomm spokesperson in an email. "The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."
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64-bit processing marks a major advance for mobile CPU-makers and will be extremely important for Qualcomm going forward, as the firm has announced that it too is working on such chips. Given the flurry of attention regarding Chandrasekher's comments and Qualcomm's own ambitions in the area, it makes sense for the company to try to walk back the "marketing gimmick" remarks.

Article Link: Qualcomm Backs Off 'Marketing Gimmick' Comments About the A7's 64-Bit Benefits
 
Article Link
https://www.macrumors.com/2013/10/08/qualcomm-backs-off-marketing-gimmick-comments-about-the-a7s-64-bit-benefits/
Like others have said I really don't think we will see the difference now or even next gen but you might as well prepare for the future.
 
Typical

Marketing person comments on something technical and is totally wrong. Nothing to see here.
 
TouchMint.com said:
Like others have said I really don't think we will see the difference now or even next gen but you might as well prepare for the future.
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I think they are seeing the benefits mostly in gaming. Isn't that what the guys that showed Infinity Blade said at the iPhone 5S announcement? I know gaming is GPU intensive, but I think it's still going to benefit from 64 processing.
 
Maybe that is why this Anand guy was let go at Intel..oh wait, he apparently resigned from Intel...my bad :rolleyes:
 
So now they basically confirmed that Qualcomm is currently developing a new 64bit-capable SoC. Possibly based on ARMv8.
 
Kramerica1 said:
I think they are seeing the benefits mostly in gaming. Isn't that what the guys that showed Infinity Blade said at the iPhone 5S announcement? I know gaming is GPU intensive, but I think it's still going to benefit from 64 processing.
Click to expand...

I have also seen some audio encoding apps that claim faster processing.
 
TouchMint.com said:
Like others have said I really don't think we will see the difference now or even next gen but you might as well prepare for the future.
Click to expand...

This has been discussed ad nauseum now. The 64 bit ARM is so much more then a 64-bit addressing space. It is FACT that the A64 instruction set provides performance gains over the AArch32 instruction set for many applications, and it has been proven by the benchmarks. People who claim that ARMv8 is a 'gimmick' simply show that they have no idea about ARM CPU architecture whatsoever.
 
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