My iPhone had problems and so the Apple store swapped it out for a new one. I backed up the old phone right before I went to the Apple store. When I got home, I plugged in the new phone and clicked on "restore." Of the five pages of apps that I had, only about 15 apps loaded onto the new phone (the native apps and a few third party apps). I immediately called Apple tech support and they told me that a "backup" only saves the phone's settings, phone numbers and "native" apps. Third party apps and any data that may be in those third party apps is NOT backed up. IS THIS TRUE??? I had data in the third party apps (SafeNote app, with tons of notes, with phone numbers, job info, and kinds of stuff), and then in other apps I had a bunch of data. I had been "backing up" my iPhone for the past year and a half thinking that it saved everything, and now I find out that it's all been lost. Is this the case? Can anyone confirm "yep. Apple never told you this and they still don't tell new customers but it's the dark truth about the iPhone."