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@apple.friend the same happens at the official Apple Store here in Italy. It seems that only some selected products are sold via their retail store, for instance InCase, PowerSupport, Marware, Sena and some others. I haven't seen any iSkin, though. Therefore I've bought my iSkin solo directly from the manufacturer. Ciao 🙂
 
I asked about the Solo FX SE the last time I was in the Apple store and they said that the only cases from the Solo FX line they get are the red and blue ones. They didn't have any of the SE colors in at all. I don't know if that varies from store to store or not, but that's what I was told.
 
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