First of all I just want to make sure Im getting what is what: "request" is when an ad-link is shown, and "impression" is when the user actually clicks one of these ad-links. And you get paid for both requests and impressions. So how does the number of requests register? If app 1 has one view with an iAd, and app 2 has two views with an iAd each, given that a user spends an equal amount of time with both apps (but with app 2 the user actually visits both views), does the "register"-count of app 1 amount to one, and two for app 2? Or is a new request recorded only once during a certain time-interval for a specific app, meaning that having a loop that repetedly opens a new view with a new iad wont generate any more income than one with only one view (supposing such an app would pass the approval )?