Why is it that quite a few unboxing videos I looked at recently (haven't seen any until recently) spent a significant amount of time on the packaging? From the manufacturers' point of view I can see the importance of it: you want your packaging to stand out. But as a consumer, now that you bought it, it seems that all you care is that the packaging protected its content well, and that it's easy to open, and for some (or many I hope) that the packaging is environmentally friendly. Then hopefully you would keep the box long enough for the returnable period, then recycle it. Unless it's a collectible item. Or perhaps because the title contain the word "unboxing" one has to spend a significant amount of time talking about the "box." I am not complaining. It's free speech and I have the choice of not watching them. I am just curious about the phenomenon and looking for an explanation.