Yeah it sucks, you can only either make the minimum or pay the entire balance off, as said. This is obviously a way to keep people making payments like a pseudo contract, because I'd wager a lot more people can/would pay off a couple hundred bucks a month for a few months than can buy it outright - otherwise they would've just done that to begin with and skipped the BS.
On that note, no need to get into armchair finance of who can afford what.
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Don't think that's how it works, pretty sure they just divide the cost by 24 months, regardless of if you put money down or not.
If the phone is $1000 and you put $500 down, that just means you have half the normal payment for 24 months instead of the normal payment for 12 months.