For eBooks do you get a bright white screen or do you get a muted low energy screen like the greyish Kindle screen? From the demo it does look grey but still very bright to my eyes. Hard to tell from the keynote demo but if it is grey but still bright then eye strain is going to be a major issue. The Kindle looks great imo. Gotta say, that guy doing the demo for "Brushes" may be one of the worst public speakers I've ever seen. Just cause a guy knows what he's talking about and has a high position doesn't mean he should be public speaking. The guy clearly doesn't have much experience w/ performance, was shaking in his boots. Poor choice.