Good afternoon, I have searched and searched this forum and the internet overall and can't seem to find a straight answer. I think I may have figured everything out, but would really like for someone to confirm for me. So I am ripping DVDs that I own to play on my iPad. My understanding is that the key to picture quality is the bit rate not the resolution. For iPad you should convert everything to 640x480 resolution with a bit rate 1,500Kbps or higher. From what I have read, 640x480 is ideal regardless of whether the DVD is 4:3 or 16:9. Additionally, while H.264 video code is superior to MPEG4, when viewing only on your iPad the MPEG4 format is fine and takes significantly less time to convert although files sizes may be a bit bigger. Do I have all of the facts right above or do I have some misinformation? I am using Magic DVD Ripper on a fairly new dual core Windows 7 64 bit laptop and it is taking about 90 minutes to rip a 2 hr DVD at 640x480 resolution at 2500Kbps in MP4 format. Does that sound reasonable? Does anyone have any suggestions on a better piece of software to use that may rip the DVD faster? I know a faster (quad core) machine would also help, but not investing in a new PC at this time. Any feedback/guidance provided would be much appreciated. Thanks!