I love it's simplicity. I love it's usability. For the most part, I adore it's design. For the most part, it's probably one of the most well-designed TV remotes out there. BUT WHY DID THEY HAVE TO MAKE IT SO F*!@#&G SMALL??? I found I have lost that stick-of-gum sized thing about three times a week since I got my ATV2 and now I lost it for good (I have two small children). I have since replaced it with a cheap universal remote and I'm honestly loathe to buy another one. A friend of mine jokingly suggested I velcro an ATV2 remote to a 2x4. Almost a good suggestion.