Just got this in the mail and thought I'd share. I'm always on the go and hate carrying my 40" apple sync cable around. This one is 20cm / 7.8". I purchased it on eBay for $8.95 shipped. You can however, get it from RadTech's site but you will have to pay about $5 for shipping. I'm in Florida and the eBay seller is from california. I ordered in on the 9th and got it today the 11th. Talk about fast shipping. Top build quality and does what it's meant to do. Anyhow, here are some pics. Let me know if you guys have any questions.