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Rare Layoffs at Apple Impact Dozens in Sales Roles

germanbeer007 said:
Apple has unexpected bills. So they fire people to make up for the unexpected bills. Hope that makes sense for you now.
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Apple knew what it was doing when it violated Massimo's patents. They didn't care about the consequences because the benefit outweighs the lawsuit fine. No one should feel sorry for a trillion dollar company making billions year over year.
 
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To connect with even more customers, we are making some changes in our sales team that affect a small number of roles. We are continuing to hire and those employees can apply for new roles.
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Peak corporate euphemism. That sentence is basically HR’s way of saying “we’re firing people” while pretending it’s just a gentle game of musical chairs.
 
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Back in the 80's and through the late 90's apple had 3rd party B2B sales in the form of VARs and heathy 3rd party local retailers. Apple was super difficult and demanding to keep VAR status with especially in terms of sales amounts, margins dealers made, lack of significant discounts. Then apple decided to slowly kill them off with the vision of their own Retail stores and and in house B2B. Now the circle completes, lets go back to large volume VARS. 🤦🏻
 
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Fire Tim Cook he runs Apple like a financial company and uses legal warfare instead of running it like a tech company. In 2026 I might jump ship unless they wow me.
 
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They are running out of things to cut out of product deliveries (head phones, chargers, SIM card slots, next up cables?) so now its people. When they figure out how to delete the box... Every single penny. #thinkgreedy
 
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germanbeer007 said:
Maximize profits by cutting people to pay for the patent bill. Exactly what I said.
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You think “dozens” of sales employees salaries covers the cost of a patent verdict? That Massimo one was like $630 million. If we allowed a generous salary of $100,000 a year that’s over 6300 layoffs to reach that amount.

I could just as easily pick any other expenditure (new spoons at Caffe Macs!) and claim that’s why they were laid off.

If you ask me (you didn’t but I’m gonna tell you anyway) , “To connect with even more customers” sounds like those employees are losing their roles in Sales with the option of leaving the company or staying but going into some other position like phone or chat support. Some of them won’t want to do that and will leave. Some will stay and start on a new path within the company.
 
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germanbeer007 said:
It's to pay for the patent trolls. All those wishing Apple to "pay up" are literally asking Apple to lay off people's jobs. Great going, guys.
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Well that was a stretch and then a jump, but you got there. Still with Apples last fiscal year profit of 93.7 billion, I'm struggling to see how Apple is down to its last dime and has to let the hired help go to pay the legal bills.
 
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Steve01234 said:
Back in the 80's and through the late 90's apple had 3rd party B2B sales in the form of VARs and heathy 3rd party local retailers. Apple was super difficult and demanding to keep VAR status with especially in terms of sales amounts, margins dealers made, lack of significant discounts. Then apple decided to slowly kill them off with the vision of their own Retail stores and and in house B2B. Now the circle completes, lets go back to large volume VARS. 🤦🏻
Click to expand...
Very different scenario

In the 90’ there weren’t any e-commerce

So they rightfully disintermediate the channel

Then when e-commerce and AI step up they decided it’s time to bet on automation

Many sme and large companies are considering this kind of stuff a commodity market, you no longer interacts with a human anymore

The top and government segments will remain for a while on a human interaction but who can tell what will happen… maybe in the future even companies like IBM will buy via e-commerce
 
1.jpeg

2025: sales employees

2.jpg

2026: Tim?​
 
germanbeer007 said:
Apple has unexpected bills. So they fire people to make up for the unexpected bills. Hope that makes sense for you now.
Click to expand...
Well, i mean the company is healthy and I think it could rock the rought sea without needing to fire anyone.

Firing few people would be for them like me saving few pennino a month…
 
- Amazon layoff off 14.000 people
- Meta/Facebook layoffs 3000 people
- Google layoffs 12.000 people

Comments : ( the sound of crickets….…)

- Apple layoffs 10 people

Comments : “ APPLE IS OVER ! THEY ARE A GREEDY PURE PROFIT COMPANY NOW THAT DOES NOT CARE ABOUT EMPLOYEES AND JUST FAKES BEING A PROGRESSIVE AND WANTS TO SEND U.S BASED JOBS OVERSEES !!! “

I really had to check multiple times that I was not reading the comment section of The Onion..
 
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So, a bigger, more professional display area for Apple products at Walmart and other retailers? One that's staffed with store employees who know Apple products?
 
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