I got to see the lorem ipsum one in person before Series 0 was released (can't say how) and it cracked me up. They knew writing around the sensor looked cool, but they just hadn't decided what the writing should be yet.
If it was the same particular Lorem Ipsum, I don’t agree with that assertion, and it’s easy to explain why; notice how it’s present on the model with the final sensor array? As a matter of fact, I’m pretty certain they had already decided by then on all the information to include… But let’s break it down, shall we?
The WATCH string is already present there, with the exact number of characters, albeit replaced with Xs and that mangled Death Star-inspired logo;
The same goes for the “38/42MM CASE” string, albeit with a discrete and a bit weird “88XX BANE” wording instead;
And in what is, for me, the dead giveaway, notice how after the Lorem Ipsum there’s an “IUM” outlier on the exact same spot where the end of the “7000 SERIES ALUMINIUM” string would fall (I own a Series 0 Sport, and I just checked).
What I’m guessing is that when they had that series of prototypes made they had the design nearly finalized and were maybe unsure about the final materials to use (such as, say, the ceramic vs. composite back or the Ion-X vs. sapphire glass), but definitely did not want to give away any details about the product name (interestingly, “iWatch” would not fit, though), its size or [some of] its [possible] materials, so they just haphazardly deleted and replaced most of the text with similarly-sized placeholders.
I am, of course, thinking here as a graphic designer, who also does the exact same thing for clients all the time. I even have some methods to avoid letting them slip into final artwork, such as searching for “xx” in my documents. So far, I managed to catch them all.
