Rdio Will Launch $3.99 Streaming Tier as Apple's Streaming Service Approaches

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Rdio is planning to launch a new streaming tier for $3.99 a month with specific limitations this Thursday, according to BuzzFeed. The news comes as Apple's new streaming service, a rebranded version of Beats Music that may be called Apple Music, gears up to launch next month.

Rdio says the service, called Rdio Select, will include two components: 1) Pandora-like streaming radio stations, without ads, and with the ability to skip ahead as often as you want, and 2) daily access to 25 songs of your choosing. Subscribers will be able to download the 25 songs and replace some or all (or none) of them each day, so long as the number doesn't exceed 25.
Anthony Bay, Rdio's CEO, tells BuzzFeed that they chose 25 songs because it's "more than most users download in a day". He goes on to note that it also allows the company to not lose money at the price of $4 a month, saying that the company agrees with artist Taylor Swift that on-demand playback of music should not be free.

The move, according to Rdio, is an attempt to tap into a market that doesn't feel ready to pay $9.99 a month for streaming music. Similar to Rdio, Apple's new music streaming service will not offer a free tier. Apple plans on charging $9.99 a month for the service, which will have a focus on curated content. Apple's original plans for its new streaming service planned on, like Rdio, undercutting $9.99-a-month streaming services. Apple had reportedly wanted to offer its service for $5 a month and then $7.99 a month before backing down after resistance from record labels.

Earlier today, it was reported that it would incorporate social media tools for artists to share content with fans. The Cupertino company is also planning to offer a range of exclusive content from artists, which could use the new social media tools to do so. While Apple is still working on completing deals ahead of launch, it's still expected to debut at the Worldwide Developers Conference in June.

Article Link: Rdio Will Launch $3.99 Streaming Tier as Apple's Streaming Service Approaches
 

sampaul

macrumors member
Aug 22, 2012
81
191
Philadelphia
The only thing I like about this service is the fact that there are no limits on skips. But other than that, it sounds lame. Not getting it.
 

flashy-cat

macrumors regular
Apr 8, 2007
115
58
UK
"The move, according to Rdio, is an attempt to tap into a market that doesn't feel ready to pay $9.99 a month for streaming music."

Have to laugh at our American cousins. That price is just a tad more than the cost of a Burger King meal over here. You wouldn't even notice that amount coming out of your bank each month lol.
 

Bot4Hire

macrumors member
Apr 29, 2015
48
0
"The move, according to Rdio, is an attempt to tap into a market that doesn't feel ready to pay $9.99 a month for streaming music."

Have to laugh at our American cousins. That price is just a tad more than the cost of a Burger King meal over here. You wouldn't even notice that amount coming out of your bank each month lol.

Treat yourself. Get a Burger with Beats.

We got the beat. Everybody sing it. We got the beats music.

Ping 2.0 for everybody. Get of your seats. Come on & sing it with Timmy & Dr. Breasts.
 

Michael Scrip

macrumors 603
Mar 4, 2011
5,772
5,314
NC
"The move, according to Rdio, is an attempt to tap into a market that doesn't feel ready to pay $9.99 a month for streaming music."

Have to laugh at our American cousins. That price is just a tad more than the cost of a Burger King meal over here. You wouldn't even notice that amount coming out of your bank each month lol.
Spotify costs $9.99 a month... but so far they've only convinced 15 million people to pay for it.

Maybe $10 a month is too high.

Or maybe there are simply not many people who are willing to pay for music streaming.

Which is weird because I keep hearing that steaming is the future.
 

MacrumoursUser

macrumors 6502
Mar 1, 2014
445
102
Denmark
Spotify costs $9.99 a month... but so far they've only convinced 15 million people to pay for it.

Maybe $10 a month is too high.

Or maybe there are simply not many people who are willing to pay for music streaming.

Which is weird because I keep hearing that steaming is the future.
Streaming might have 1 000 000 000 songs to offer, but if it's 99.99999999% junk to my taste paying every month doesn't make sense to me if I spend same or less per year to download music.
 

Michael Scrip

macrumors 603
Mar 4, 2011
5,772
5,314
NC
Streaming might have 1 000 000 000 songs to offer, but if it's 99.99999999% junk to my taste paying every month doesn't make sense to me if I spend same or less per year to download music.
I know everyone has their own musical tastes... but I doubt the catalog is keeping most people away from streaming.

Spotify has one of the largest music catalogs available with 30 million songs. Surely that's enough for a billion people.

And yet Spotify only has 15 million paying subscribers and 45 million free users.

That just seems kinda low for what is supposedly the biggest and most popular streaming service.
 

kyjaotkb

macrumors 6502a
Nov 20, 2009
677
358
London, UK
I know everyone has their own musical tastes... but I doubt the catalog is keeping most people away from streaming.

Spotify has one of the largest music catalogs available with 30 million songs. Surely that's enough for a billion people.

And yet Spotify only has 15 million paying subscribers and 45 million free users.

That just seems kinda low for what is supposedly the biggest and most popular streaming service.
Well, keep in mind that the iTunes Music Store is the biggest music retailer in the world, launched in 2004, has attained, globally only 150-250m unique customers, with an enormous majority of them having ever paid $1-5 life-to-date. So 15m paying 9.99 each month + 45m generating a much lower annual ARPU but steered away from piracy is not bad at all - and it's growing 30-50% each year.
 

2457282

Suspended
Dec 6, 2012
3,327
3,014
Streaming might have 1 000 000 000 songs to offer, but if it's 99.99999999% junk to my taste paying every month doesn't make sense to me if I spend same or less per year to download music.
I know everyone has their own musical tastes... but I doubt the catalog is keeping most people away from streaming.

Spotify has one of the largest music catalogs available with 30 million songs. Surely that's enough for a billion people.

And yet Spotify only has 15 million paying subscribers and 45 million free users.

That just seems kinda low for what is supposedly the biggest and most popular streaming service.
i have over 20,000 songs that i have downlaoded through the years. I don´t listen to most of them. I listen to them at first of course, but then moved on to something else. I create a playlist of 100 to 200 songs that I will listen to for a week sometimes longer and then switch. I dont like streaming because it doesnt work when I am taking the underground train to-from work. I dont like having to hit the skip button endlessly to get past songs i care nothing for. I do however, use itunes radio to hear the top 50 songs of the week in specific genres to find new music. I also use shazam to identify songs I hear in public spaces that I think I like. once a week i then sit down and download new material, creat new playlists and I am set for the next week or so.

I curate my own music and I pay for it. streaming means listening to someone elses playlist, which is fine on occasion to hear something new.
 

Tiger8

macrumors 68020
May 23, 2011
2,479
649
Pandora One

This seems to compete directly with Pandora One, which basically takes out ads and increases number of skips you can make.

This one has two advantages:
1. Unlimited skips compared to Pandora One's limited skips
2. The 25 songs of your chosing, that's actually pretty good, you can explore an album or two every day
 

rocknblogger

macrumors 68020
Apr 2, 2011
2,331
468
New Jersey
i have over 20,000 songs that i have downlaoded through the years. I don´t listen to most of them. I listen to them at first of course, but then moved on to something else. I create a playlist of 100 to 200 songs that I will listen to for a week sometimes longer and then switch. I dont like streaming because it doesnt work when I am taking the underground train to-from work. I dont like having to hit the skip button endlessly to get past songs i care nothing for. I do however, use itunes radio to hear the top 50 songs of the week in specific genres to find new music. I also use shazam to identify songs I hear in public spaces that I think I like. once a week i then sit down and download new material, creat new playlists and I am set for the next week or so.

I curate my own music and I pay for it. streaming means listening to someone elses playlist, which is fine on occasion to hear something new.
You can do the same exact thing with Spotify. You can download any number of songs you want. All you have to do is connect once every 30 days to keep you validated.

I'm extremely surprised to see that people still don't know this with all the different streaming discussions going on all the time:eek:
 

Madmic23

macrumors 6502a
Apr 21, 2004
716
553
i have over 20,000 songs that i have downlaoded through the years. I don´t listen to most of them. I listen to them at first of course, but then moved on to something else. I create a playlist of 100 to 200 songs that I will listen to for a week sometimes longer and then switch. I dont like streaming because it doesnt work when I am taking the underground train to-from work. I dont like having to hit the skip button endlessly to get past songs i care nothing for. I do however, use itunes radio to hear the top 50 songs of the week in specific genres to find new music. I also use shazam to identify songs I hear in public spaces that I think I like. once a week i then sit down and download new material, creat new playlists and I am set for the next week or so.

I curate my own music and I pay for it. streaming means listening to someone elses playlist, which is fine on occasion to hear something new.
I curate my own music too, but with Google Play All Access. The difference is, when the service suggests a new artist I might like, I can listen to the whole album without having to buy an individual album I might not like. I've discovered a lot of new artists this way.
And when I'm driving or otherwise don't have access to wifi, I listen to my downloaded playlists, all of which have been created by me.
Streaming is great.
 

ArtOfWarfare

macrumors G3
Nov 26, 2007
8,833
4,582
Have to laugh at our American cousins. That price is just a tad more than the cost of a Burger King meal over here. You wouldn't even notice that amount coming out of your bank each month lol.
Depends on what I get, but I spend anywhere from $4 to $9 on a Burger King meal. Spotify got me with their $1 for 3 months promotion around New Years. I planned on going back to free afterwards, but you're right, I've never even noticed the money coming out of my account. $10/month is nothing.
 

MacrumoursUser

macrumors 6502
Mar 1, 2014
445
102
Denmark
i have over 20,000 songs that i have downlaoded through the years. I don´t listen to most of them. I listen to them at first of course, but then moved on to something else. I create a playlist of 100 to 200 songs that I will listen to for a week sometimes longer and then switch. I dont like streaming because it doesnt work when I am taking the underground train to-from work. I dont like having to hit the skip button endlessly to get past songs i care nothing for. I do however, use itunes radio to hear the top 50 songs of the week in specific genres to find new music. I also use shazam to identify songs I hear in public spaces that I think I like. once a week i then sit down and download new material, creat new playlists and I am set for the next week or so.

I curate my own music and I pay for it. streaming means listening to someone elses playlist, which is fine on occasion to hear something new.
Top 50 these days is not what I would call music.
 

kaltsasa

macrumors 6502a
Jan 9, 2002
585
21
Kellogg IA
This seems to compete directly with Pandora One, which basically takes out ads and increases number of skips you can make.

This one has two advantages:
1. Unlimited skips compared to Pandora One's limited skips
2. The 25 songs of your chosing, that's actually pretty good, you can explore an album or two every day
I have spotify premium (primarily so I can have offline songs in the car). I don't imagine I download more for offline in the car than 25-40 songs in a day. At 6 dollars less and matching my usage pattern, if the catalog holds up to spotify's catalog I can see my self switching to this.
 

josh995

macrumors member
Dec 2, 2012
81
1
"The move, according to Rdio, is an attempt to tap into a market that doesn't feel ready to pay $9.99 a month for streaming music."

Have to laugh at our American cousins. That price is just a tad more than the cost of a Burger King meal over here. You wouldn't even notice that amount coming out of your bank each month lol.
Why just the Americans? Where are you from? I'd bet the citizens of your country aren't exactly lining up to pay the equivalent of $10 a month for music streaming...
 

69Mustang

macrumors 604
Jan 7, 2014
7,426
13,913
In between a rock and a hard place
"The move, according to Rdio, is an attempt to tap into a market that doesn't feel ready to pay $9.99 a month for streaming music."

Have to laugh at our American cousins. That price is just a tad more than the cost of a Burger King meal over here. You wouldn't even notice that amount coming out of your bank each month lol.
This is more about value than price. Just because something is affordable doesn't mean someone finds value in it. Take a streaming service, pack of cigarettes, and a movie ticket. In Chicago (just an example), all of these things are approximately the same price. All are elective choices and all have value to someone. One might find value in streaming service, but not cigarettes, or value in a movie ticket but not streaming.

Rdio's $4 service is for those who don't find value at $10 but can see the value at a lower cost. It's not about what's coming out of your bank account. It's about what you find valuable personally. Just like someone might find Burger King has more value (*throws up in mouth*).
 

macduke

macrumors G4
Jun 27, 2007
11,030
14,844
Central U.S.
I love Rdio, but I've found myself listening to music less lately and caring less about the details of what I'm listening to compared to something like Pandora that I listened to for years. This seems like a nice balance. $3.99 is dirt cheap. Something like 50-100 songs plus ad-free radio with unlimited skips for $5-6/mo would be welcome. It's not so much that 25 songs per day is a low limit—I just don't want to have to mess with curating those songs every day so it doesn't get repetitive. I could have my 100 song playlist that I setup every weekend for the week ahead. Also 25 songs offline is kinda low for plane trips and people who frequent the subway. But maybe that's the point of the whole thing. People who want more will be pushed to the higher tiers. This seems very much crafted in a way to get people to pay more, and there's nothing wrong with that.
 
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oneMadRssn

macrumors 603
Sep 8, 2011
5,246
12,208
Europe
I would gladly pay $9.99/month for Spotify if they had the following guarantees in their contract:
- The price will never go up more than the rate of inflation
- Any song that is added to their service will never be removed
- Users will always be able to export their playlists, play counts, history, and all other usage and meta data in an open format.
 
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