The other day I was outside in direct sunlight and I could see fine on my iPhone. It was really sunny and there's about a 15 inches of snow on the ground which added a very tough glare. One thing I noticed, and I did have a good pair of sunglasses on at the time, that reading an LCD (like the iPhone's) in direct sunlight isn't bad at all. In fact, I thought it almost looked like eInk. What's all the big fuss about eInk anyway? I think Apple made the right choice going with an LCD. However, Pixel Qi's screen would be the best. Let's just hope that tech gets up to Apple's standards soon.