real purpose of SE?

Discussion in 'iPhone' started by oneshotpro, Jul 16, 2016.

  1. oneshotpro Suspended

    Joined:
    Aug 13, 2014
    #1
    did Apple release the SE because they did not want 3 generations of iPhones for sale that look almost identical (6, 6s, 7)?

    from current leaks, the 7 hasn't changed much from the 6s design which is the same as the 6 aside from one colour. I assume they foresaw this and decided it would be better to update the 5S and drop the 6 in September so there would be less consumer confusion.
     
  2. Gav2k macrumors G3

    Gav2k

    Joined:
    Jul 24, 2009
    #2
    Where have you been? Stuck in a closet somewhere? Apple released it due to the screen size! Nothing more nothing less.
     
  3. joeblow7777 macrumors 601

    Joined:
    Sep 7, 2010
    #3
    I suspect that they also released it because sales of the 7/7+ are predicted to be low (by Apple standards) so having the SE will help with their 2016 iPhone sales numbers.
     
  4. Savor Suspended

    Savor

    Joined:
    Jun 18, 2010
    #4
    Mainly screen size to cater to an ignored segment. But seeing that the SE has sold well, we can also assumed it was used as a guinea pig to gauge customer interest if a third gen of the same-looking device could sell and it has. Apple is planning to do a three-year design cycle anyway. SE is sorta the first one to try although they could have easily released it last September. It was a calculated move to release it six months prior in case the 7 flops.

    Good-Better-Best

    iPhone 5
    iPhone 5s
    iPhone SE

    iPhone 6
    iPhone 6s
    iPhone 7

    Like Tarantino films, it works better in threes. SE and 7 will be the most refined one of their respective design cycles. The successor to the SE will likely look different or perhaps look like a smaller iPhone 8 next year and could be released with its bigger brothers. The SE and 7 is likely the final hurrah for that 5 & 6 series design scheme. Then the 2017-2019 iPhones will probably all look Samesung-ish.
     
  5. Newtons Apple Suspended

    Newtons Apple

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    Mar 12, 2014
    Location:
    Jacksonville, Florida
  6. Mac 128 macrumors 601

    Mac 128

    Joined:
    Apr 16, 2015
    #6
    Apple most likely had plans to release a 4" 6-series phone, or at least engineered one as they weighed their options, but the success of the 6 was such that they abandoned those plans.

    With falling sales on the 6s, Apple decided to rush the SE to market based on a previous design, rather than manufacture a brand new model that would be outdated within 6 months, or telegraph the design of the 7 ahead of September. Apple may well introduce a flagship 4" phone in September with the rest, and allow it to depreciate until it becomes the new SE at the same price point in a couple of years. Then they may keep the 4" in the new lineup with the 8 on.

    But the SE was more than a stop gap. I think Apple has come to realize that Android is siphoning market share by selling cheap phones that can compete with Apple's mid-upper tier offerings, and in order to compete, they need to offer an entry level phone that will keep up with the competition rather than 2 year old technology sold at premium without compromising their brand.
     
  7. now i see it macrumors 65816

    Joined:
    Jan 2, 2002
    #7
    It's a great small size that a lot of people prefer. It's fast. It costs less too.
    Each size has its merits depending on what you want. Nice addition to the family.
     
  8. I7guy macrumors G5

    Joined:
    Nov 30, 2013
    Location:
    What Exit?/Saguaro Country
    #8
    Exactly this. Apple saw a market for the smaller size and put (almost) the latest internals in it. Fast phone, up to date electronics, good battery life and an audience that wants a smaller, albeit non-flagship phone.
     
  9. AustinIllini macrumors demi-god

    AustinIllini

    Joined:
    Oct 20, 2011
    Location:
    Austin, TX
    #9
    It's actually a joint conspiracy between the NSA and Apple and Obama to sell ObamaPhones
     
  10. C DM macrumors Westmere

    Joined:
    Oct 17, 2011
    #10
    Bingo, clearly the point of SE is for people to come up with conspiracy theories about it.
     
  11. Appleaker macrumors 68000

    Joined:
    Jun 13, 2016
    #11
    Not at all. There were a load of people who thought the 4.7 model was too big and preferred the smaller size. Rather than creating a new design based on the new design language of the 6, they used the much loved design of the 5 and 5S.
     
  12. Uni Grad macrumors 6502a

    Uni Grad

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    Aug 28, 2015
    Location:
    Bloomberg News
    #12
    That's my concern. If Apple is serious about the 4" iPhone...and plans to keep it around...I'll wait for that.
     
  13. itsray macrumors 6502

    Joined:
    Jun 5, 2016
    #13
    i went from a 5s to a 6 plus, then a 5s again, sold it hated it after getting used to the 5.5" screen. and now have a 6s plus. for me its perfect for long battery life, good screen size and the size doesnt bother me in pockets.
     
  14. Appleaker macrumors 68000

    Joined:
    Jun 13, 2016
    #14
    Same here couldn't go back to that size but somehow I don't mind the 4.7 model. The SE is a big step for those who never got used to the aisle of never upgraded because of the size.
     
  15. Mac 128 macrumors 601

    Mac 128

    Joined:
    Apr 16, 2015
    #15
    Well fortunately 60% of Apple's customer base are still using 4" or smaller phones, so there's a lot who never got used to a larger phone model.
     
  16. Appleaker macrumors 68000

    Joined:
    Jun 13, 2016
    #16
    I thought it was slightly less than that but even so, a very large amount of people.
     
  17. maflynn Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #17
    No, they wanted to sell a smaller phone with a lower price point.
     

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