Realmac Clear+ and Clear - how not to market an app

Discussion in 'iOS Apps' started by Crusoe, Feb 18, 2014.

  1. Crusoe macrumors regular

    Joined:
    Feb 6, 2014
    #1
    The lack of thought in Realmac's strategy is baffling. I can understand forking Clear into two apps (I might not agree with it, but I can understand it). But now to merge them back together, and to make the remaining app free (albeit temporarily) means there's a presumably sizeable number of users like me who paid once for Clear, again for Clear+, and now see the latest app available for free.

    It's not even just Clear. Analog Camera was a nice simple photo editor, yet less than a year after release (May to December 2013) Realmac announced they were ceasing development and looking for a buyer for it. Again, customers lose out.

    They may design lovely, usable apps, but Realmac really need a much better handle on their PR and business strategy. Customers will only take so much of their time and money being wasted.
     
  2. Jessica Lares macrumors G3

    Jessica Lares

    Joined:
    Oct 31, 2009
    Location:
    Near Dallas, Texas, USA
    #2
    Oh, well, that makes me happy since I didn't bother with Clear+ and just have the original still. :eek:

    But yeah, I agree. I think this is a sign that they're struggling. Courier didn't work out, Hatch has pretty much failed because it took way too long to finally ship and just is a very lacking game, for the same price of Analog Camera you can get Camera+ (which I've had and have used since it debuted), and RapidWeaver is no longer very useful when Squarespace, WordPress, Wix, and may other places do everything for a smaller investment, much better.

    Ember is great, but I only use the free iOS version, and will probably buy the add-ons but skip the Mac version entirely.

    Which is probably the case for most people, especially since we're in a "Post-PC" stage (I'm not, but others are).
     
  3. fhall1 macrumors 68040

    fhall1

    Joined:
    Dec 18, 2007
    Location:
    (Central) NY State of mind
    #4
    Was as of 8PM EST yesterday....got it for my iPad.
     

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