The lack of thought in Realmac's strategy is baffling. I can understand forking Clear into two apps (I might not agree with it, but I can understand it). But now to merge them back together, and to make the remaining app free (albeit temporarily) means there's a presumably sizeable number of users like me who paid once for Clear, again for Clear+, and now see the latest app available for free.
It's not even just Clear. Analog Camera was a nice simple photo editor, yet less than a year after release (May to December 2013) Realmac announced they were ceasing development and looking for a buyer for it. Again, customers lose out.
They may design lovely, usable apps, but Realmac really need a much better handle on their PR and business strategy. Customers will only take so much of their time and money being wasted.
It's not even just Clear. Analog Camera was a nice simple photo editor, yet less than a year after release (May to December 2013) Realmac announced they were ceasing development and looking for a buyer for it. Again, customers lose out.
They may design lovely, usable apps, but Realmac really need a much better handle on their PR and business strategy. Customers will only take so much of their time and money being wasted.
