I'm currently on break during Apple's touring FCS2 Pro App event. Ted from Red was onstage with the Red Camera, and we were able to get a hands on demo after the session. OMG! This camera is absolutely increadable. It's going to change the industry in BIG ways. 4K video from a $17,000 camera. It's unbelievable. The images are gorgeous. But then the ccd is the size of a 35mm frame, so they should be. Just need to convince the powers-that-be that they need to authorize a purchase order for one of these babies. Now.