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I'd prefer they not tell us when the footage is coming from the iPhone. Tell us immediately after and then show an instant replay. That might be more impressive to anyone considering a purchase based on the camera quality.
 
These things are annoying and clearly Apple-paid promotions. Sure you could use an iPhone for filming sports games, commercials, shows, etc., but no DP or camera operator worth his/her salt would opt for that when professional equipment is available.

Professional videographer here. I use an iPhone for b-roll footage. Not everything has to be shot with a high-end professional camera. No camera operator wants to lug 25lbs of gear around when they need something small & nimble.

Right tool for the right job.
 
I'd expect this to look pretty jarring compared to the typical broadcast camera I don't think you're going to need an overlay to tell that something is off... but we'll see.
 
I'd expect this to look pretty jarring compared to the typical broadcast camera I don't think you're going to need an overlay to tell that something is off... but we'll see.
They’re broadcasting at 1080P apparently. Anyone that can see a difference at THAT resolution has a special set of skills. :)
 
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what is the app they are using to film this?
Looks like the new Black Magic Design iPhone thing. If so, then more than likely some Black Magic Design camera helper app.

A broadcast lipstick camera (small box camera that also does not zoom) would be cheaper.

All these will be used for is cut away shots.
 
Professional videographer here. I use an iPhone for b-roll footage. Not everything has to be shot with a high-end professional camera. No camera operator wants to lug 25lbs of gear around when they need something small & nimble.

Right tool for the right job.
Well... You do you, I suppose, but... Professional Marketer with 20 years of experience here. If I hire an agency to produce a high quality commercial or video of any sort for me, and they show up with a bunch of iPhones instead of pelican cases and a grip truck, I'm going to fire them on the spot regardless of if they're only using them for b-roll.
 
iPhone cameras are very good. It is good to see them being used for shows/movies and these events. Will be interesting to see how Apple will continue to improve it in the future.
 
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Does this really work? I mean, does telling us the phone is being used to film X or Y production (while glossing over the additional hardware/software used in those productions) actually move the needle and convince typical smartphone users to buy a Pro iPhone if they were trying to decide between iPhone models, or between Android phones and iPhones?
Yes, for some. It also highlights the direction the company is trying to take. With next year’s Variable aperture rumored along with the 48MP Ultra Wide stacked sensor and potential 200MP main sensor, many amateurs will be able to skip the DSLR and pick up a Pro phone:
 
It's really strange that I can't find a single clip of this online anywhere.
it is as though it didn't happen.

There is ONE SHOT in the highlight reel that says "shot on iphone"
Queued up here

One more here
 
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It isn't exactly easy to integrate iPhone's into live video productions. Although Black Magic Design's new box makes it a lot easier; on the other hand video broadcast at that level does not use Black Magic gear. 🤷‍♂️
 
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