I have been toying with a theory for some time that while Apple wants to make a lot of money but they do not want to sell a lot of computers. If Macs become huge sellers worldwide Apple will likely run into the same anti-competitive, monopolistic charges that so plagued Microsoft. Remembering the various charges against Microsoft consider that; 1 Apple designs the Mac OS to run (both legally and technically) only on computers that it builds for itself and that are mainly sold by its own online and b&m stores. 2 Mac OS locks out installing software from other than the Mac App Store or identified developers unless that setting is overridden by the user. 3 Apple gives away a free office suite that is good enough for most users to prevent them from purchasing one from another company. 4 Apple provides a music/video player for free that is good enough to prevent most users from purchasing one from someone else and is a direct purchase path to Apple's own media supply business. 5 Macs include a free Mail client that will satisfy most users' needs. 6 Macs include a free picture viewer with basic image manipulation tools for even most RAW formats, no need to shop elsewhere. iPhoto conveniently makes ordering calendars and books from Apple a snap. 7 Other than one left-over Mac Book Pro model it is absolutely impossible to for the user to change RAM in current Mac laptop computers. 8 Likewise it is virtually impossible to change the RAM in a 21.5 inch iMac. 9 Changing HDD/SSD/Storage Media varies from virtually impossible to do in any Mac other than the left-over MBP, left-over mini, and low-volume Mac Pro. 10 Apple often uses proprietary or non-standard connection solutions in Mac products. PCIe storage, Mini Display Ports, Thunderbolt, Apple-specific video cards in the previous Mac Pros, and soldered-in RAM. 11 Apple produces very few models of its hardware. Items that I believe would sell in numbers are a current-gen technology mini, a powerful enthusiasts' tower like the fabled xMac, a convertible (1U rack or low profile desktop like OWC Mercury Rack Pro) similar to Apple's long ago rack servers but more along mainstream technology, a wider range of keyboards and mice and a wide range of new displays. Say what you will about the many and obvious benefits of what I have mentioned about. There are many. With a forty or fifty percent share of worldwide sales the heat would be on Apple from numerous suppliers and governments regarding Apples' built-in exclusivity. Should Apple decide to manufacture its own desktop CPUs in the future the unhappy situation would be amplified. Perhaps that is why a product that would sell in large numbers like a new mini are not that important to Apple's strategy.