Remember that Apple Grid?


macrumors 68020
Original poster
Jan 23, 2005
Remember during some Keynotes, Steve Jobs would show us the grid, on top were the pro and the bottom the personal counterparts?

Well, now that Apple made the eMac and Mac mini, that grid doesnt work. The eMac and Mac mini are both consumer products, just like the iMac and iBook. I made a new grid. But, there are two things missing.

If Apple will live up to this grid that they created in like 2000 or so, then we should see two new Apple computer-esc products.



macrumors 603
Feb 2, 2002
The foursquare plan, a desktop and laptop for consumer and professional, was Jobs' way of fixing a very screwy product line when he returned. One of Apple's biggest problems had been the sheer number of different models, people weren't sure what the differences were, it was very confusing. If the machines were being targeted to specific demographic groups, they were doing a poor job, and it showed in the ****** revenues they were seeing. Anyway, he pared down everything to fit in the foursquare plan, which worked great for a few years... But with the eMac, and the Mac mini, they did step outside of that mold (the eMac was originally for education only, so it could exist outside of foursquare, but they changed that early on). So, there's really no point comparing it anymore, they've moved on to different methods of targeting users. A note, the iPod line is not a line of personal computers, so it shouldn't be up there at all.


macrumors G3
Aug 30, 2003
I think that the grid thing is ancient history now. It was a successful effort at putting a positive spin on drastic product line reductions in the face of chronic losses, but that was 1998. By 2000 they had already deviated from all that with the Cube intro, and today there aren't financial troubles getting in the way of experimenting with the product mix.


macrumors 6502
Jan 24, 2005
You must mean:

Consumer: iBook
Pro: PowerBook

Consumer: iMac
Pro: PowerMac

Consumer: Mac mini
Pro: eMac

Consumer: iPod shuffle
Pro: iPod mini

Consumer: iPod Colour 2.5G 20GB
Pro: iPod Colour 2.5G 60GB

That's how the grid was...your's is comparing desktop to portables, not consumer to pro.