The service providers are no longer subsidizing iPhones and building it into the monthly plan. The monthly plans haven't come down much either. Seriously looking at MVNO's. I am wondering how many other people will do the same. I got my iPhone 7 for $199 last year but Verizon no longer offers subsidized pricing. They at least provide monthly payment plans. Currently paying $60 (65) for 2GB/Unlimited talk/text. Verizon is the only company that works in rural areas otherwise I would have jumped ship sooner.