I like the Thing naming, except for I wonder if it would cause them to overuse the Apple logo. Jobs wanted to keep the logo like Micky Mouse there's never a place where there are more than one Micky around, to keep the fantasy alive. I guess this won't have any effect on the actual products, but the Apple logo is just everywhere. I can't believe that theres actually another Apple logo right below another one like that. I guess it's not that unusual in fashion. Louis Vuitton and Gucci make patterns out of their logo and plaster it everywhere.