I won't argue the morality of the original question. I'll just define 2 terms:
RENT - a payment or series of payments made by a lessee to an owner in return for the use of machinery, equipment, etc.
FRAUD - deceit, trickery, sharp practice, or breach of confidence, perpetrated for profit or to gain some unfair or dishonest advantage.
My take is, you're not really RENTING, because Apple is getting no money from you. Any money you spend is being returned to you by way of you perpetrating FRAUD.
So perhaps you should take "renting" out of your title and instead put "defrauding"? Not a judgement, just a clarification of semantics and grammar.
100% agree with this. What the OP is doing or intending to do is morally incorrect. If more people decided to do this, Apple will end up re-introducng restocking fees etc, which messes it up for the genuine people who return a system ONCE to change it for something else.
Did you read my post in hastiness? Please, re-read it carefully. I've set some conditions!
Regarding car sales, in europe you can test drive for free cars before buying. Depending on the brand and the model you could drive it from 2hours to a whole weekend. Why not do the same with notebooks provided the customer is willing to buy...
This is an inaccurate example.
Car manufacturers have TEST VEHICLES used specifically for TESTING. Its the same test vehicle used by all people who want a test drive. It is the purpose for the particular vehicle. Once a newer model is released the test vehicle is resold at a discount, and the buyer generally knows it was a demo car.
They do not let you test drive a brand spanking new car from the showroom, let you keep it for a while, then take it back and resell it. If this was the case I may as well sell my car now and do this every other week! They only do this with vehicles specifically used as demo vehicles.
Well wasn't that a lot of judgement of my charecter? good lord! no matter, last night I was in the apple store at the grove buying $100 of thunderbolt cables and my salesgirl decided to show off her iOS 7 equipped iPhone 5 to me. After playing with it and thoroughly nerding out over details and talking way too much OCD shop... I came right out and explained that I had just purchased the 13" air and I really was thinking of returning it... well... the whole truth and the whole situation.
She not only thought the return policy period was perfect for my situation, but grabbed two managers just to verify the policy details with them. They both came over and talked with me and BOTH recommended for me to continue trying out different models of the computers until the retina pro refresh is released. They all agreed that they would do the same thing in my position and there would be ABSOULTELY no problem with the returns.
Then they grabbed a third manager to check for me if i could indeed return a apple refurb purchased from the online store in an actual retail store in the same 14-day window and this third manager confirmed it and added "go wild" with the whole "trying out different models" thing because thats why they have the policy, so I will be happy with my purchase and that its such a huge investment that it only makes sense to take advantage of this policy so that i have a great computer while waiting for the refresh to be released... which should be sometime within the next few weeks.
So four different employees, three of them managers, at one of the flagship apple stores in LA, all not only said I should use their return policy in this manner, but in fact encouraged it. The funny thing is I had already convinced myself NOT to do it, due to the hassle, but the overwhelming support by the apple store employees to do it has pushed me into possibly doing it again. at least now I won't have any hesitation about doing it after such a supportive round of encouragement to do so by the company themselves.
They are allowing you to try out different models until you find one that suits you best. Thats fair enough. Whats wrong is intentionally re-purchasing just to keep you going until the Haswell updates are out!
When you rent something, you pay a lower cost for the time you are using the item. When you rent a car. for example, you pay for the time you have it in your possession - a fee for renting. If you were to 'rent' a system from Apple, you would pay them for the time you have it.